August 23
91 marketing observances land on or span August 23.
Days (57)
day72
Belgian Beer Week
Belgian beer is widely celebrated for its unique and diverse flavors, making it a favorite among beer enthusiasts worldwide.
day72
Cheap Flight Day
Scoring those wallet-friendly plane tickets means more bucks to spend on exciting adventures, making every travel dream a reality!
day72
Foire du Midi / Zuidfoor
Brussels' biggest funfair since 1880, 130+ attractions stretching along the Boulevard du Midi for over a month.
day72
National Pizza Week
From its origins in southern Italy to making its way in the United States in the early 1900s, pizza has a rich and robust history that has made it a dish tha…
day72
Pukkelpop
One of Europe's biggest and most eclectic alternative music festivals, drawing nearly 200,000 fans to Kiewit near Hasselt.
day65
Augustusfoor Turnhout
Ruim zestien dagen kermis met meer dan 60 attracties op de Grote Markt en het Zegeplein, met familiedagen en een prikkelarm moment.
day65
Festifood
Culinair zomerfestival op de Grote Markt van Mons dat Waalse gastronomische specialiteiten in de kijker zet.
day65
Grote Kermis Dendermonde
Dendermonde's main summer funfair in the city center, running 21-31 August 2026.
day65
Internationaal Vuurwerkfestival Knokke-Heist
Internationale vuurwerkwedstrijd waar vier landen op vijf avonden (21, 23, 25, 27 en 29 augustus) een show met vuurwerk en muziek brengen op het strand.
day65
Pukkelpop
Four-day alternative and indie music festival in Kiewit near Hasselt.
day65
Turnhout Kermis
Two-week summer funfair with 60+ attractions on Grote Markt and Zegeplein, including family and sensory-friendly days.
day65
Zuidfoor / Foire du Midi
One of Belgium's biggest and oldest funfairs, five weeks of rides and food stalls along the Zuidlaan near Brussel-Zuid.
day62
Crayfish Party
Crayfish Party is a lively and festive occasion celebrated with friends and family.
day62
Find Your Inner Nerd Day
Find Your Inner Nerd Day is all about dropping the mask and letting your quirks lead the way.
day62
International Hashtag Day
What could be better than an event, a day or an experience that has a good hashtag to go along with it?
day62
International Year of Sustainable Tourism for Development
We all recognize tourism when we see it.
day62
National Aviation Week
National Aviation Week is a time to look up and celebrate the sky's vastness and the marvels that allow us to explore it.
day62
National Cuban Sandwich Day
Succulent pork, juicy pickles, tangy mustard, pressed to perfection, all nestled between crispy bread.
day62
National Science Week
Science lovers have a very special week to look forward to every year—National Science Week.
day62
Rtveli
Rtveli is a vibrant grape harvest festival celebrated across Georgia.
day62
Sarajevo Film Festival
The Sarajevo Film Festival (SFF) is Southeast Europe's largest and most vibrant film event.
day55
Druivenfeesten Overijse
75ste editie van de Druivenfeesten: zes dagen muziek en plezier in de hoofdplaats van de Druivenstreek.
day55
Turnhout Kermis
Grote stadskermis met meer dan 60 attracties op de Grote Markt en het Zegeplein.
day55
Zomer van Antwerpen
Antwerp's months-long summer festival filling the city with circus, music, theatre, dance and open-air cinema at unexpected locations.
day45
Artes Mundi
Artes Mundi is an exciting event that brings the world of contemporary art to life in Cardiff, Wales.
day45
Brussels Dance Festival
Part of Plaisirs d'Ete, turning the city centre into a vast open-air choreographic stage.
day45
Ganesh Chaturthi
Ganesh Chaturthi is a vibrant and joyful Hindu festival that celebrates the birth of Lord Ganesha, known as the remover of obstacles.
day45
International Blind Dog Day
International Blind Dog Day honors dogs who’ve lost their sight but haven’t lost their spark.
day45
International Fireworks Festival
International fireworks competition on the beach near the Meerlaan on five summer evenings (21, 23, 25, 27 and 29 August).
day45
International Year of Pulses
While most of us probably aren’t familiar with the term ‘Pulses’, we’ve all enjoyed these tasty parts of our diet.
day45
Lommel Centrum Kermis
Main late-summer funfair in Lommel centre.
day45
National Fishing Month
Relaxing, meditative, and practical, fishing is an ideal hobby for many.
day45
National Sponge Cake Day
Light, fluffy, sweet and decadent, the sponge cake is a versatile kind of cake sure to satisfy.
day45
Spa Royal Festival
67th edition arts festival with theatre, circus, music, humour, magic and street arts across Spa.
day45
World Alternative Games
The World Alternative Games is where sports get wonderfully weird.
day42
International Plum Fair
Plum Day in Bosnia and Herzegovina is a lively celebration that brings together communities and showcases the region's deep-rooted connection to this fruit.
day42
Internaut Day
Be an “internaut” and learn more about how best to navigate and make use of the remarkable tool most of us have at are fingertips all the time: the internet.
day42
National Ride the Wind Day
Take a trip to an aerospace museum, or get flying yourself by scheduling a parachuting or bungee jumping experience, windsurfing, an airplane ride, or similar.
day35
Black Ribbon Day
Black Ribbon Day speaks for those who couldn’t.
day35
Brocante de Jambes
Wekelijkse rommelmarkt langs de Maas, elke zondagochtend, open voor particulieren en professionelen.
day35
Connexions Urbaines
Free open-air programme of 8 events spread through Liège's neighbourhoods over the summer.
day35
Court-Circuit
Weekly local-producers farmers' market on Cathedral square every Thursday afternoon in season.
day35
Ducasse d'Ath
UNESCO-reuzenstoet met Goliath's huwelijk en het gevecht David tegen Goliath, vierde weekend van augustus.
day35
Ducasse d'Ath
UNESCO-reuzenstoet met 7 reuzen, het paard Bayard en de strijd van David tegen Goliath; 2026 brengt de vijfjaarlijkse rondeau des geants.
day35
International Day for the Remembrance of the Slave Trade and its Abolition
Eradicating human bondage requires global commitment to justice, human rights, and dignity for all individuals everywhere.
day35
International Year Of Camelids
Providing wool for cozy clothing, these quirky creatures, with their goofy grins and long lashes, are the best animals to take a selfie with!
day35
Kermis Sluis
Dorpskermis in het gehucht Sluis (Mol) eind augustus.
day35
Les Dimanches de Monsieur Sax
Zeven gratis zondagconcerten als eerbetoon aan Adolphe Sax, met saxofonisten uit jazz, klassiek, funk, brass en world.
day35
Oostende Koerse
Summer horse-racing season at the ACEG Wellington Hippodrome, every Monday for nine weeks plus a special Friday edition on 17 July.
day35
Red Hair Day
Roodharigendag is a marketing day observed in the Netherlands.
day35
Trudofeesten Sint-Truiden
Year-long celebration of city founder Trudo with exhibitions, concerts, processions and events around the abbey site.
day35
Year Of Cooperatives
Cooperatives, quotes United Nations Secretary-General Ban Ki-moon, "are a reminder to the international community that it is possible to persue both economic…
day35
Year of Family Farming
Celebrating food is a typically human activity, so what better way to do so than with the International Year of Family Farming?
day35
Year of Soils
The Year of Soils is a concept initiated by Thailand to raise awareness of the importance of managing the earth’s soil reserves in a sustainable manner.
day35
Year of Water Cooperation
Water is a basic, fundamental resource for social, economic and human health & development.
day28
Valentino Day
On the anniversary of his death, honor the life of 1920s film star Rudolph Valentino with a marathon of movies like The Four Horsemen of the Apocalypse (1921).
day25
Brocante des Trois Tilleuls
Local brocante in the Trois Tilleuls garden-city neighbourhood of Boitsfort.
Weeks spanning this date (2)
Months covering this date (32)
month85
National Back-to-School Month
National Back-to-School Month sparks a shift in mood and pace.
month72
Get Ready for Kindergarten Month
Preparing your child for their exciting journey into kindergarten, fostering confidence, curiosity, and readiness for new experiences ahead.
month72
National Black Business Month
Empowering communities and fostering economic growth through vibrant enterprises — championing the spirit of diversity in commerce.
month72
National Dog Month
National Dog Month is a time to celebrate the joy dogs bring into our lives.
month72
National Immunization Awareness Month
Guarding against preventable diseases, this medical shield protects lives, safeguards communities, and honors the value of health and well-being.
month72
National Sandwich Month
National Sandwich Month highlights one of the most adaptable meals around.
month65
National Breastfeeding Month
Nurturing an intimate connection, this natural practice provides infants with essential nourishment, promoting health and bonding.
month65
National Minority Donor Awareness Month
Increasing access to life-saving transplants by promoting organ donation awareness and addressing disparities in minority communities.
month65
National Wellness Month
Enhancing overall health through mindful practices, balanced nutrition, regular exercise, and fostering positive mental attitudes.
month62
Family Fun Month
Create lasting memories with activities that bring laughter, strengthen bonds, and fill your home with joy.
month62
MedicAlert Awareness Month
Wearable lifesavers, providing crucial medical information, ensuring prompt care and potentially saving lives during emergencies.
month62
Motorsports Awareness Month
Motorsports Awareness Month brings the roar of engines, the thrill of speed, and the energy of competition into the spotlight.
month62
National Anti-Frizz Month
Alberto VO5 established Anti-Frizz Month to help those cursed with frizzy hair to find the right products and care routine to get smooth, silky hair.
month62
National Brownies At Brunch Month
National Brownies at Brunch Month celebrates pairing brownies with late-morning meals.
month62
National Eye Exam Month
National Eye Exam Month draws attention to the often-overlooked world inside our eyes.
month62
National Goat Cheese Month
National Goat Cheese Month celebrates the variety and flavor of cheese made from goat’s milk.
month62
National Golf Month
Enjoy the precision, challenge, and tranquility of a game that blends skill, strategy, and outdoor beauty.
month62
National Hair Loss Awareness Month
Strands thin, and the scalp reveals a journey of self-discovery amidst changes, embracing transformations with courage and grace.
month62
National Panini Month
A warm, crispy delight with melted cheese, fresh ingredients, and endless flavor combinations to satisfy cravings.
month62
National Peach Month
Attend a peach festival, go peach picking, or bake some peach-based goodies to pay tribute to this fuzzy, juicy, oh-so-flavorful pitted fruit.
month62
Romance Awareness Month
Read a romance novel, watch a romantic movie, or plan a romantic getaway, date, or small act of love to appreciate the important role of romance in life.
month55
National Cheerleading Safety Month
Ensuring spirited routines sparkle with confidence while avoiding unnecessary risks keeps the pep in cheer, making every performance a triumph.
month55
National Road Victim Month
Implementing precautions and awareness can significantly reduce accidents, save lives, and ensure safer travel for everyone.
month55
Personalized Learning Month
For many schools in the United States, August is the time to kick off a new educational year!
month45
Happiness Happens Month
Take stock of your life and figure out which things make you truly happy.
month45
National Catfish Month
Go fishing for catfish, order it at a restaurant, or try your hand at cooking up your own fish using any number of tasty but simple catfish recipes.
month45
National Crayon Collection Month
Brighten classrooms and ignite creativity by sharing vibrant colors, ensuring every child has the tools to learn.
month45
National Water Quality Month
Read up on the small ways you can keep your community’s water clean, from picking up after your pets to avoiding pesticides, certain antibacterial chemicals,…
month45
Spinal Muscular Atrophy Awareness Month
Join the movement to support research, spread knowledge, and uplift families affected by this challenging genetic condition.
month42
International Peace Month
Peace is more than needed nowadays.
month35
Child Support Awareness Month
Ensuring the well-being of our children, providing them with the care and resources they need, is a fundamental commitment in our society.
month35
Navasard
Navasard is the ancient Armenian New Year, a celebration that once united communities in festivities and tribute to their gods.