theMarketing Calendar
Log inSign up
← All days
day · range · day 1 of 365

International Year of Pulses

While most of us probably aren’t familiar with the term ‘Pulses’, we’ve all enjoyed these tasty parts of our diet. Every part of the world has some form of Pulse in its diet, so what are they?

Food & Drink45
Marketing angleinferred

Position pulses as a sustainable, protein-rich superfood with ancient roots and modern health benefits to drive awareness and sales among eco-conscious and health-focused consumers.

Relevance 45medium intent
  • From 3300BC to your plate: the untold story of pulses in global cuisine
  • Why legumes are the climate-smart protein that lasts forever
  • Unlock plant-based nutrition: how pulses revolutionize crop rotation and your diet
  • Ancient superfood, modern solution: pulses for sustainable eating

History

The International Year of Pulses was established as 2016 by the UN in 2015. Legume’s play a vital role in crop rotation, as they all share the trait of fixing nitrogen into the soil. The UN established 2016 as the International Year of Pulses to help spread awareness of this vital role in agriculture.

Pulses are also important for their ability to be stored indefinitely. Once dried, pulses will remain viable so long as they remain that way, at which point they can be cooked into an important source of non-meat protein. A tribute to the importance of pulses in cultures around the world can be shown by the fact that they’ve been in production since 3300BC, the earliest found example of legume agriculture being found near the Ravi River in Punjab.