National Road Victim Month
Implementing precautions and awareness can significantly reduce accidents, save lives, and ensure safer travel for everyone.
Position your brand as a safety advocate by promoting responsible driving habits and road awareness during August, building trust with safety-conscious consumers and communities.
- Share safe driving tips and reminders tied to real road safety statistics
- Partner with local law enforcement or insurance providers on community safety events
- Highlight how your product/service reduces accident risk or supports road victims
- Feature customer stories or testimonials about safe driving practices
This month was first designated as National Road Victim Month after the tragic accident that caused the death of Princess Diana on August 31, 1997. In addition, the event also commemorates the first death in the UK by a motor vehicle when Bridget Driscoll (a pedestrian) was killed in 1896.
National Road Victim Month was founded by the folks at RoadPeace, which is a charitable organization in the UK that focuses on the support of road crash victims. The work of this organization dates back to 1992 when it was established by Brigitte Chaudhry, a mother whose son was killed in a motor vehicle accident by a red light offender.
In the United States, this event is referred to as National Traffic Awareness Month and also takes place in August. In Australia, National Road Safety Week is celebrated in early May. In India, National Road Safety Month takes place from late January to early February.
Always Drive Safely
Perhaps the most important activity that anyone can engage in to celebrate National Road Victim Month is to be a safe and attentive driver! No matter how long a person has had their driver’s license, it’s always good to have reminders about safety procedures and protocols. Consider some of these good driving tips and principles as a reminder all throughout this month as well as the rest of the year: Follow all road rules and signs – brush up on them regularlyPay attention to the posted speed limitAvoid distracted driving including cell phones, loud music and moreAlways watch for pedestrians, bicycles and motorcycles in crosswalks, on curbs, near the edges of sidewalks and other roadside spaces
Share National Road Victim Month Resources
An excellent want to get involved with National Road Victim Month is to get the community more aware and involved through personal connections, businesses and other spheres of influence. As sponsor of the event, the RoadPeace website offers tools and resources, such as shareable graphics for social media.