Happiness Happens Month
Take stock of your life and figure out which things make you truly happy. Focus on them, and find new ways to fill your life with as much joy as possible.
Align your brand with authentic joy and self-care by encouraging customers to identify and invest in the activities and products that genuinely make them happy.
- Share customer happiness stories and how your product/service contributed to their joy
- Create a 'happiness audit' challenge: ask followers to list 3 things that make them happy and tag your brand
- Partner with wellness/lifestyle influencers to celebrate small moments of joy throughout August
- Offer limited-time bundles or experiences designed around happiness-boosting activities (self-care, hobbies, social connection)
Pamela Gail Johnson is the founder of The Secret Society of Happy People (SOHP) and is quoted as saying “I started the Secret Society of Happy People in 1998 to provide a missing voice for those who are happy and want to express it without having other people rain on their parade. (Boo, Hiss!)”.
The Secret Society of Happy People started celebrating happiness with Admit You’re Happy Day on August 8, 1999. But their members wanted to let the happy feeling linger a little longer, so in 2000 they expanded the celebration to the entire month of August. Eventually the month was renamed Happiness Happens Day and Month.