Zuidfoor / Foire du Midi
One of Belgium's biggest and oldest funfairs, five weeks of rides and food stalls along the Zuidlaan near Brussel-Zuid.
Activate local and regional audiences during a five-week seasonal event with high foot traffic, food/beverage sales, and family entertainment opportunities.
- Five weeks of rides, games, and food stalls—partner with local vendors for co-branded promotions
- Family day specials and group packages targeting Brussels-area parents and kids
- Behind-the-scenes funfair content and vendor spotlights to drive pre-event buzz
- Local influencer takeovers and user-generated content from attendees
The Midi Fair, also known as the South Fair (Foire du Midi/Zuidfoor) or the Kermesse of Brussels, is the most important fair or kermesse in Brussels, Belgium, held since 1880. The Zuidfoor is one of the largest, best-known and oldest fairs in Belgium; each year a long stretch of Brussels's city centre transforms into an impressive ribbon of attractions, food stalls and festive atmosphere. With an average of over 120 attractions and a length of approximately 1.6 kilometres, the Zuidfoor is one of Europe's largest urban fairs. Over 120–130 attractions spanning 1.6 km along the central Zuidlaan (Boulevard du Midi) between Hallepoort and Anderlechtsepoort Mix of traditional and modern rides: classic carousels, Ferris wheels, bumper cars, roller coasters alongside newer attractions Extensive food stalls with iconic Belgian and international street food Draws over 1.5 million visitors annually; family-friendly fairground entertainment for all ages UNESCO-recognised as intangible cultural heritage of the Brussels-Capital Region (Belgian carnival/funfair culture) Located 5 minutes walk from Brussel-Zuid/Gare du Midi train station; accessible by public transport and bike-sharing