Activate sponsorships and experiential marketing around a four-day alternative/indie music festival to reach young, culturally-engaged audiences in Belgium.
Relevance 65high intent
Festival lineup reveals and artist spotlights
Behind-the-scenes festival prep and vendor partnerships
Fan experience stories and social media takeovers from attendees
Post-festival recap content and merchandise promotions
Programme
Pukkelpop 2026 is one of Europe's largest alternative and electronic music festivals, held annually in the scenic woodlands of Kiewit near Hasselt, Belgium. Running for four days across eight diverse stages, this sold-out festival attracts nearly 200,000 attendees with a lineup spanning global rock icons, indie darlings, underground electronic producers, and hip-hop superstars. The 2026 edition continues its reputation for progressive programming with over 200 acts and forward-thinking design, from its meticulously organized "pop-up" city to gourmet culinary offerings at Food Wood.
Line-up
Headliners: Tyler, The Creator, Florence + The Machine, Deftones, YungbludFriday: Turnstile, Major Lazer, Djo, Soulwax, John Summit, The Hives, Kelis, Maribou State, Roxy Dekker, Geese, KI/KI, AdriatiqueSaturday: Florence + The Machine, Deftones, Underworld, Amyl and The Sniffers, New Wave, Kettama, Novah, Wet Leg, Kids With Buns, DijonSunday: Tyler, The Creator, Sombr, Zara Larsson, Blood Orange, Parcels, Denzel Curry, Purple Disco Machine, Earl Sweatshirt & Mike, Kurt Vile & The Violators, Pendulum (DJ Set)Thursday: to be confirmed on official website200+ total acts including rising talent and electronic producers across all stages
200+ acts across 8 diverse stages (Main Stage, Dance Hall, Boiler Room, Marquee, Castello, Club, Wave tent, and more)
Headliners: Tyler, The Creator (Sunday), Florence + The Machine (Saturday), YUNGBLUD (Friday), with Deftones, Sombr, Zara Larsson, Major Lazer, Soulwax, Underworld leading support
Four-day festival village with on-site camping, cashless payment system, free train transport included, and late-night music (Dance Hall open until 3am)
Discovery-focused programming for emerging talent
known for booking "the next big thing" before global breakthrough