Pukkelpop
Four-day alternative and indie music festival in Kiewit near Hasselt.
Runs August 20-23, 2026 in Hasselt, Belgium
Activate sponsorships and experiential marketing around a four-day alternative/indie music festival to reach young, culturally-engaged audiences in Belgium.
- Festival lineup reveals and artist spotlights
- Behind-the-scenes festival prep and vendor partnerships
- Fan experience stories and social media takeovers from attendees
- Post-festival recap content and merchandise promotions
Pukkelpop 2026 is one of Europe's largest alternative and electronic music festivals, held annually in the scenic woodlands of Kiewit near Hasselt, Belgium. Running for four days across eight diverse stages, this sold-out festival attracts nearly 200,000 attendees with a lineup spanning global rock icons, indie darlings, underground electronic producers, and hip-hop superstars. The 2026 edition continues its reputation for progressive programming with over 200 acts and forward-thinking design, from its meticulously organized "pop-up" city to gourmet culinary offerings at Food Wood.
- 200+ acts across 8 diverse stages (Main Stage, Dance Hall, Boiler Room, Marquee, Castello, Club, Wave tent, and more)
- Headliners: Tyler, The Creator (Sunday), Florence + The Machine (Saturday), YUNGBLUD (Friday), with Deftones, Sombr, Zara Larsson, Major Lazer, Soulwax, Underworld leading support
- Four-day festival village with on-site camping, cashless payment system, free train transport included, and late-night music (Dance Hall open until 3am)
- Discovery-focused programming for emerging talent
- known for booking "the next big thing" before global breakthrough
- Premium infrastructure: multiple stages, food courts, VIP lounges, wellness areas, and completely sold-out attendance
- International audience: ~66,000–200,000 attendees from across Europe seeking alternative, electronic, indie, rock, hip-hop, and pop music