International Year Of Camelids
Providing wool for cozy clothing, these quirky creatures, with their goofy grins and long lashes, are the best animals to take a selfie with!
Celebrate camelid fiber and quirky charm to drive engagement for wool/alpaca apparel brands and agritourism experiences.
- Alpaca selfie contests and user-generated content campaigns
- Sustainable wool sourcing stories and eco-friendly fashion spotlights
- Farm-to-fashion educational content on camelid fiber production
- Quirky camelid personality content tied to cozy clothing launches
In the year 2014, the Bolivian Government began the long and complicated process of petitioning the UN to get 2016 declared as the “Year of the Camelid”. Navigating their way through the difficult bureaucratic waters involved in getting a UN Resolution passed, the process had progressed all the way to achieving a draft status before it disappeared for reasons unknown. It had even made it as far as the UN’s official listing of international years, with the obvious assumption that it would pass without issue.
For reasons unknown, these noble animals were deprived of their day, instead being deposed by the International Year of Pulses. Days of the Year decided at this point that these fine creatures with their contributions to our lives and culture in the form of fiber (Alpaca and Llama Wool), dairy (Camel Butter, Yoghurt, and Milk), and labor (Camels serve as both mounts and working animals in the dry desert), deserved to be recognized. Thus was born the Year of the Camelid!