Pukkelpop
One of Europe's biggest and most eclectic alternative music festivals, drawing nearly 200,000 fans to Kiewit near Hasselt.
Pukkelpop runs August 20–23, 2026 in Kiewit, Hasselt, Belgium
Activate sponsorships and experiential marketing around Europe's largest alternative music festival to reach 200,000 engaged music fans and travelers.
- Festival lineup reveals and artist spotlights targeting music discovery audiences
- Behind-the-scenes festival prep and attendee experience content
- Brand activations and pop-up experiences at the festival grounds
- Travel guides and accommodation packages for international festival-goers
Tyler, The Creator, SOMBR, Zara Larsson, Djo, and many more are playing at Pukkelpop this summer! It's a 3-day alternative and electronic festival. The festival grounds transform into a big music city filled with stages, food stalls, camping areas, art installations, and thousands of excited music fans. The venue has a capacity of approximately 66,000 attendees.
Thursday 20 Aug
Festival opens 6pm for combi/Friday ticket holders. EXIT performs at Marquee.
Friday 21 Aug
Opens 11am. The Kooks on Main Stage. Major Lazer, Yungblud, Turnstile headline. CMAT, The Haunted Youth at Marquee.
Saturday 22 Aug
Opens 11am. Florence + The Machine, Deftones on main bill. New Wave tent and Club stage launch with Bente and Isaï. Dance Hall continues till 03:00.
Sunday 23 Aug
Final day. Tyler The Creator, Zara Larsson, Sombr headline. Queens of the Stone Age, Justice, AURORA, Papa Roach, Royel Otis perform. Dance Hall closes 03:00.
- Massive international headline acts: Tyler The Creator, Florence + The Machine, Deftones, Underworld
- Five distinct stages (Main Stage, Dance Hall, Boiler Room, Marquee, Castello) with varying atmospheres from alternative to deep electronic
- Dance Hall open until 03:00—the latest stage at any major Belgian festival
- On-site camping integral to experience; thousands stay overnight creating festival city atmosphere
- Free train transport from any Belgian station included with all festival tickets (NMBS partnership)
- Day tickets (€134) or Combi tickets (€287) available; VIP options with exclusive lounges