theMarketing Calendar
Log inSign up
← All days
day · fixed · day 208 of 365

National Walk On Stilts Day

Ever wonder what it’s like to be really tall? Find a supplier, order them online, or build your own stilts and get into this fun, silly hobby.

Hobbies & ActivitiesSilly & Humorous28
Marketing angleinferred

Capitalize on July's silly season with stilt-themed content and product bundles targeting hobbyists and families seeking novelty outdoor activities.

Relevance 28low intent
  • DIY stilt-building tutorials and safety tips for summer fun
  • User-generated content challenge: #StiltWalkChallenge with before/after height comparisons
  • Retail promotions on stilt kits and balance-training gear for outdoor enthusiasts
  • Humorous 'tall tales' campaign highlighting the history of stilts across cultures and industries

History

A Stilt is described as a ‘pillar, post, or pole employed to assist a person or structure in standing above the ground’. While most of us, as mentioned previously, have only seen them employed for the purposes of entertainment, they have also been used in many industries, from shepherding to construction. In some cases stilts are actually employed in the construction of a building as part of the permanent structure. After all, if you find yourself living in a flood plain, upon the beach, or some other area where the ground is less than reliable, what better way to protect yourself than raising yourself above it all?

The process of employing stilts for mobility, however, has been around since as far back as the 6th Century BC. In the Landes region of France, shepherds would use them to watch their flocks from an elevated position, while those who lived in town often used them to traverse the sodden earth in their normal activities. While they fell out of use for such practical uses for many years, recently there has been a resurgence in those industries where there is a need to work at a height further above ground than the worker can reach, and consistently enough where moving a ladder is at best inconvenient. The most common of these is the drywall industry, so commonly used is it, in fact, that a special design, and a name to match, has been put together for them. In Germany they are called Handwerkerstelzen. Or Drywall stilts.