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World Rainforest Day

Donate or volunteer your time to helping or raising awareness about how we can save the rainforests, and keep these crucial ecosystems alive.

AnimalsNature & EnvironmentPlants & Flowers55
Marketing angleinferred

Activate eco-conscious consumers and purpose-driven brands around rainforest conservation through donation drives, tree-planting partnerships, and sustainable product promotions tied to environmental impact.

Relevance 55medium intent
  • Partner with tree-planting charities to offer 'buy one, plant one' campaigns during June
  • Host virtual or in-person rainforest awareness events featuring Indigenous community stories and conservation impact metrics
  • Create eco-friendly lifestyle guides (reducing food waste, sustainable sourcing) tied to rainforest protection
  • Sponsor runs/treks for rainforest charities and amplify participant stories on social media

History

The key focus of the day is about remaining positive and focusing on what we can do to save the rainforest.

Our rainforests have sustained us for thousands of years, circulating oxygen, keeping local communities alive, absorbing carbon dioxide, and keeping our water fresh and clean.

The Rainforest Partnership has been spreading this optimistic message since 2007 when it launched to help protect biodiversity, Indigenous Peoples, and combat the effects of climate change.

The core focus of the Rainforest Partnership is to save the rainforest by working on rainforest-based community projects that create a positive impact on the local peoples and wildlife that rely on the rainforest each day.

Although their headquarters are based in Texas, they are primarily in the rainforest with their Latin American based team.

Why has the Rainforest Partnership been so successful? Because it’s partnered with organizations worldwide to create a unified response to deforestation.

As an affiliated member of the UN Economic and Social Council, they can consult and advise organizations and businesses across the world on sustainable and ecologically led practices.

But just how long has the rainforest been helping us out for? The Amazon rainforest has existed for around 60 million years, forming when the Atlantic Ocean had expanded enough to create a tropical climate in the Amazon basin.

Following the mass extinction of the dinosaurs, it is believed that a moister climate developed, leading to the expansion of the rainforest. Over millions of years, it is theorized that the rainforest might have suffered many reductions and expansions, caused by factors like expanding and contracting glaciers.

So why is the disappearance of the rainforest so dangerous this time around? The leading causes of deforestation include logging, mining, and industrial development, as well as the clearance of land for agriculture.

As more extensive areas are cleared for logging and pasture, more infrastructure is needed, leading to increased clearance to accommodate roads and large machinery.

As more and more rainforest is removed, the surrounding wildlife habitats and homes of Indigenous Peoples are also more significantly disrupted. The scale of deforestation can cause climate change, flooding, desertification, and soil erosion—all things which threaten our planet and our way of life.


How to celebrate

Make a Difference

This is the perfect opportunity to take the burden off the branches of the rainforest and find ways to help protect the homes of its local wildlife and peoples. Find an optimistic outlook on preserving the planet by sharing on your social media and blogging about how you can save the rainforest. You might get involved by donating or raising awareness of charities like the Rainforest Partnership, or participating in virtual events and networks.

Raise Awareness

You can even host a rainforest awareness day yourself by arranging an event that highlights the cause or contributes towards a rainforest protection charity. If you’re not a fan of organizing events, why not participate in a sponsored run, climb, trek, or even walk to raise funds? You can also search for registered tree planting charities, where you can sponsor the planting of a tree to give back to the rainforest. If you’re trying to engage the kids, why not take advantage of the activity packs on the day’s website and distribute these to your friends and families for a day of fun-fuelled activities.

Make Eco-Friendly Choices

If you’re looking for the opportunity to make a lifestyle change, this day is also the chance to make eco-friendly choices to help save the future of our rainforest. For instance, deforestation due to agriculture is a big part of the rainforest reduction. Why not work to reduce your food waste by making sure you’re only purchasing and using what you need? Buying goods from ethical companies that donate to the environment is also a sure-fire way to ensure its protection.

Encourage Sustainability

Helping your local wildlife is also an excellent way to sustain global biodiversity, and even help some migrating birds on their way home. Plant insect-attracting flowers in your garden or balcony to share some love with our feathered friends as they fly back to their tropical climate. This day is the perfect opportunity to take many small steps or host one big event to show our appreciation for our rainforest.


FAQ
What is the theme of World Rainforest Day?
The theme for each World Rainforest Day changes each year, with past themes including “Protected together. Now. Forever.” and “Protected Together”.[1]
Why do we celebrate World Rainforest Day?
Celebrating the natural resources of the rainforests of the world, World Rainforest Day encourages humans to protect and preserve them.[1]
When is World Rainforest Day Celebrated?
World Rainforest Day is celebrated each year on June 22.[1]
What is the most interesting fact about the rainforest?
Rainforests take up only 3% of the area of the planet, but are home to more than half of the planet’s species.[1]
Who started World Rainforest Day?
World Rainforest Day was started in 2017 by the Rainforest Partnership, which is an organization that creates people-powered solutions to protect the deforestation problems in the rainforest.[1]