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National Opposite Day

Have dinner for breakfast, say goodbye to the people you greet and have fun with all the absurdities created by living life on the flip side.

Hobbies & ActivitiesSilly & Humorous35
Marketing angleinferred

Leverage absurdist humor and wordplay to engage younger audiences with playful, tongue-in-cheek brand messaging that celebrates mental agility and creative thinking.

Relevance 35low intent
  • Create 'opposite day' product reviews where you say the opposite of what you mean (e.g., 'This pizza is absolutely terrible' with a wink)
  • Challenge followers to opposite-day riddles or wordplay contests on social media
  • Partner with comedians or content creators to produce funny 'opposite day' skits or TikTok trends
  • Launch a humorous email campaign with inverted messaging and sarcastic product descriptions

History

National Opposite Day is particularly popular among children, who enjoy the kind of absurdity that can happen when everything you say is backward.

This kind of thing can open the mind to some incredibly diverse ways of thinking, and it’s stimulating trying to keep up with everyone saying the opposite of what they actually mean. The more cynical of us may wonder how this is any different from the rest of the year.

Opposite day requires mental dexterity, a quick wit, and the ability to pick words we may not use every day out of the cobwebbed recesses of our brain.

Not only that, but some of the things we may be overheard saying to our friends and coworkers may be nothing short of outrageous! Be careful though, you want to make sure the people you’re talking to know its opposite day, or you may wind up hurting someone’s feelings.

Opposite day has shown up in a lot of different forms of media, from Spongebob Squarepants, where Spongebob uses the nature of the day to try to prevent his neighbors from stopping the sale of his house, to The Grim Adventures of Bill & Mandy where they celebrated the madness of this very special day, and tried to remain sane through it all!


How to celebrate

Say the Opposite of What You Mean

This celebration starts with revving your brain up to be ready for a day of opposite sayings! When you like something say how much you hate it. Tell someone how delicious something with a bitter face, and then spit it out. There are millions of ways you can twist your tongue around words that are antonyms of what you mean! You can tell people what a nice night it is when you actually mean what a nice day it is, and tell them that you’ll see them yesterday when you leave for the night! National Opposite Day is a terrible… I mean great… I mean terrible time for everyone!

Let Others Know About Opposite Day

There are a lot of different traditions that people tend to embrace on this date. No matter what you do, make sure you declare that it is National Opposite Day at some point! The last thing you want to do is offend someone because you have been horrible and not explained the reasons why! A lot of people like to use National Opposite Day to insult someone and see their reaction.’

Play Jokes for Opposite Day

The horror on their face when you say something mean and then the sheer sense of relief when you say it is National Opposite Day is camera-worthy. Of course, you know who you can play these sorts of jokes on. National Opposite Day is only appropriate for your close circle in most cases. We would never recommend that you go up to your college lecturer and brutally insult them, for instance, even if you do say it is National Opposite Day afterward we’re not quite sure how that would go down!

Be the Opposite of Busy

There are plenty of other ways that you can get in on the action on National Opposite Day. One thing that we love to do on this date is absolutely nothing! After all, we all spend our lives running around at a frantic pace, trying to complete different tasks, and so it is nice to have a day where we do nothing at all. Another simple yet highly effective way of embracing National Opposite Day is by saying “goodbye” to people whenever you greet them. The confusion on their face is worth it! You could also call in sick for work or college but then you could show up anyway.


FAQ
What is Opposite Day?
This is a game that originated with children where they spend the day doing or saying the opposite of what they would normally do or say. Some kids use it as a trick by paying someone a compliment and then shouting “but not really, because it’s Opposite Day! Ha!”[1]
When was the first official Opposite Day?
Actually, Opposite Day has always been more of an unofficial holiday, but in 1959, US President Dwight D. Eisenhower did unofficially declare August 17 Opposite Day simply at the request of his granddaughter.[1]
What does the word ‘opposite’ mean?
The opposite of something is in direct contrast. This might mean something is directly across from a location (like the house on the opposite side of the street). Or it can mean that someone things differently (as in, a person’s opinion that is the exact opposite of someone else’s)[1]
Why is an op-ed named the “opposite-editorial”?
In many North American newspapers, a piece situated just opposite of the editorial page is called an op-ed. Its name was originally simply due to its location in the newspaper. An op-ed piece is usually one that expresses the thoughts or opinions of a person who is not on staff with the newspaper.[1]