National POW/MIA Recognition Day
National POW/MIA Recognition Day honors U.S. service members who were prisoners of war or remain missing.
Honor service members and their families through respectful community engagement and memorial storytelling that builds brand trust with patriotic audiences.
- Share veteran testimonies and family stories to humanize sacrifice
- Promote local memorial visits and flag-display campaigns in your community
- Partner with nonprofits to collect and amplify letters of gratitude to military families
- Create quiet reflection content (podcasts, essays) that respect the solemnity of the day
National POW/MIA Recognition Day began in 1979. President Jimmy Carter declared the first observance that year. It was created to honor American service members who were prisoners of war or still missing.
Families of those lost during the Vietnam War pushed hard for this effort. They wanted answers, recognition, and a way to keep hope alive. Their voices grew stronger, and their dedication sparked a national movement.
Every year since, the president has issued a special proclamation. The day falls on the third Friday in September.
This date avoids links to any single war. That way, it honors all missing and captured service members—no matter when or where they served. Events take place at the Pentagon and other military sites across the country.
This day reminds people that these brave individuals are not forgotten. Families continue to wait for news. Many groups, including the Defense POW/MIA Accounting Agency, still work to find and identify remains from past wars.
Over 81,000 Americans are still unaccounted for. That number includes soldiers from World War II, Korea, Vietnam, and more recent conflicts.
National POW/MIA Recognition Day isn’t just about history. It’s about keeping promises and remembering the people who never came home.
Visit a Local Memorial
Head to a veterans’ memorial or military cemetery nearby. Pause for a few minutes. Reflect in silence. Let the names and stories settle in. This small act connects you with their bravery in a deep, personal way.
Display the POW/MIA Flag
Hang the black-and-white flag where others can see it. Windows, porches, or your car all work. You don’t need a big display—just something that starts a conversation or reminds people why the day matters.
Listen to a Veteran’s Story
Ask a veteran to share. Listen closely. Don’t interrupt. These stories often go unheard, yet they hold powerful meaning. If you don’t know a veteran personally, search for recorded interviews online.
Write a Note to a Family
Send a letter or email to a family who has lost someone in service. A few sincere words can go a long way. You can also join projects that collect letters of thanks for veterans and their families.
Take a Digital Pause
Step away from screens for an hour. Use that time to read a book, walk in quiet, or sit with your thoughts. Give your mind space to consider the courage, pain, and hope tied to this day.