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National Fish Taco Day

Crispy, golden tortilla stuffed with succulent fish, topped with fresh veggies and a zesty sauce — one bite will transport you to paradise.

Fish Food & Drink62

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Drive foot traffic and online orders by positioning fish tacos as an accessible, craveable meal—perfect for restaurants, food trucks, and home-cooking enthusiasts to celebrate a founder-backed food holiday.

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Recipe video: Crispy vs. broiled fish tacos—which will you choose?

History

While it’s possible that fish has been eaten wrapped in tortillas for generations, the modern version of the fish taco has been around since the 1950s.

Its origins have an ongoing debate about whether they began in the Baja city of San Felipe or Ensenada, but in either city, little stands popped up where people were fed quick and delicious on-the-go fare that would feed workers or those visiting the markets.

By the 1980s, the fish taco trend had made its way north to the United States where chefs would prepare their fish by deep frying it and then serving it on a corn tortilla with shredded cabbage and cream sauce. Rubio’s Coastal Grill opened its first restaurant in San Diego, California in 1983 and many others followed suit.

In 2018, Rubio’s Coastal Grill founded National Fish Taco Day in order to give this delicious dish the credit it deserves. So now it’s time to have some fun, feed those taste buds and get ready to celebrate!

How to celebrate

Go Out for Fish Tacos

A great way to celebrate National Fish Taco Day is to head on over to a restaurant, maybe a Mexican or Tex-Mex restaurant, that serves them and order up a plate full. Or, for those who live near a place that has some authentic taco trucks, perhaps an even more authentic way to observe the day would be to walk right up to the window and ask for fish tacos. Squeeze a little bit of lime juice over them and enjoy!

Try Making Fish Tacos at Home

Making fish tacos at home isn’t super difficult and is a tasty and nutritious meal to fix in your own kitchen. Depending on the kind of fish tacos that are preferred, source some white fish like tilapia or perhaps get some salmon. For fried fish tacos, use white fish and deep fry the fish pieces in a breading mixed with some spices. To prepare fish tacos using broiled fish, place the fish pieces on a baking sheet, dip fish in spices and drizzle with olive oil and place in the oven. For topping, mix purple cabbage, diced avocado, diced roma tomatoes and diced red onion. Add grated cotija cheese on top and serve with lime wedges squeezed over the top.

FAQ

Did ancient civilizations enjoy a version of the fish taco?

Yes! Aztecs and indigenous groups in coastal Mexico wrapped fish in flatbreads made from corn. They used fish and simple, fresh ingredients, creating a meal similar to today’s fish tacos. This early dish likely inspired the development of modern tacos.

Why is Baja, Mexico, considered the birthplace of the fish taco?

Baja’s fishing culture and availability of fresh ingredients gave rise to this culinary gem. Japanese immigrants brought tempura frying techniques to Baja in the early 20th century, influencing the battered fish style now common in Baja fish tacos.

Is there a “right way” to eat a fish taco in Mexico?

Traditionally, Mexicans avoid forks and knives, folding the taco to keep ingredients inside. They believe in minimal toppings—fresh salsa, cabbage, and a squirt of lime—for the best flavor balance.

How do fish taco celebrations differ outside the U.S. and Mexico?

In Japan, fish taco festivals feature sashimi-style or teriyaki fish tacos with nori wraps. Hawaii celebrates with ahi tuna tacos, adding a tropical twist with pineapple salsa. Each culture adds its local flair to celebrate this versatile dish.

What’s a fun myth about fish tacos?

A common myth claims fish tacos were first made on fishing boats, with crew members frying fish on deck. Though it sounds plausible, there’s no evidence supporting this, and it’s likely just a tale told by taco enthusiasts.

Are fish tacos healthier than beef or chicken tacos?

Generally, yes. Fish tacos, especially those with grilled fish, have less fat and are packed with omega-3 fatty acids. Baja-style tacos (fried) add extra calories but still offer a lighter, seafood-rich alternative to red meat.

What are unusual fish taco toppings from around the world?

People experiment globally with toppings. In Korea, kimchi is a favorite fish taco topping. Australians use beetroot slices, while in Sweden, fish tacos might come with pickled herring and fresh dill sauce for a Nordic twist.

How do you make a perfect Baja-style fish taco at home?

For authentic Baja fish tacos, use white fish like cod, a beer batter for frying, and soft corn tortillas. Top with shredded cabbage, white sauce (sour cream and mayonnaise), and fresh pico de gallo. A squeeze of lime completes the flavor.

What’s a surprising fact about Rubio’s, the company behind National Fish Taco Day?

A fish taco stand inspired Rubio’s in San Felipe, Mexico. Founder Ralph Rubio loved the flavor so much that he brought the concept back to San Diego, opening his first restaurant in 1983 and making fish tacos a West Coast sensation.

Why is January 25th National Fish Taco Day?

January 25th remains a mystery as Rubio’s hasn’t explained its significance. However, some speculate that the date kicks off the new year with lighter, seafood-focused dishes as a break from heavier holiday foods.