National Crunchy Taco Day
There’s nothing quite like a delicious crunchy taco to provide super-satisfying flavor for lunch or dinner.
Drive foot traffic and online orders for QSR and grocery retailers by celebrating the crunchy taco's American-Tex-Mex heritage with limited-time promotions and DIY home-cooking content.
- 'Crunch into March' flash sale: 20% off crunchy taco kits at grocery stores
- Behind-the-scenes: How crunchy tacos went from Mexican silver mines to American dinner tables
- DIY taco shell challenge: Make vs. Buy—which tastes better?
- Taco topping polls: Vote for your ultimate crunchy taco combo
Notable campaigns4
- Taco Bell (2024): Hourly $1 taco drops on National Taco Day with 10-hour cascade; Discord hub with trivia contests + giveaways; 'Taco IRL' global emoji-to-message campaign for free tacos; exclusive merch drops for Rewards Members
- Old El Paso (2024): National Taco Day Instagram hashtag contest (#OEPTacoDaySweepstakes) asking families to post how they celebrate taco night; winners got free tacos for a year + brand donated $1 per post to LeBron James Family Foundation
- Taco Cabana (2024): $1 Bean & Cheese Tacos, $2 Beef/Chicken Tacos (unlimited quantity), 10% off catering breakfast tacos, Buy One Get One for loyalty members on October 4
- Taco Bell (Legacy campaign): Mobile-optimized microsite at tacobell.com/day with shareable ecards, theme song sing-along video, restaurant locator, mobile app download link
Campaign ideas7
- Limited-time $1-2 crunchy taco deal via loyalty app (unlock exclusive hourly drops to drive repeat visits)—proven by Taco Bell's $1 hourly taco drops
- Hashtag contest: Ask customers to post photos of their favorite crunchy taco experience with branded hashtag + donate $1 per post to charity (Old El Paso model)
- In-store 'Build Your Crunchy Taco Bar' activation with DIY toppings bar and Instagram-worthy photo backdrop
- Partner with foodie/lifestyle influencers for recipe content, unboxing reviews, and sponsored posts featuring crunchy tacos
- Email + push campaign to loyalty members 48hrs before with exclusive pre-order access and 'crunch day' countdown
- Limited merch drop: Crunchy Taco-themed hoodies, t-shirts, or branded drinkware—exclusive for app members only
- Multi-day campaign (March 19-21) with tiered rewards: 'Crunch Early, Crunch Often'—spend $X get free sides progression
Social angles6
- 'Crunch > Soft' showdown—ask followers to vote in Stories poll: team crunchy vs. team soft (light-hearted rivalry angle)
- #NationalCrunchyTacoDay nostalgia post: 'Crunchy taco + a cold drink + good company = peak comfort food' + tagged UGC feature
- TikTok challenge: 'Show us your crunch' 15-sec video of a perfect crunchy taco bite with sound FX + tag 3 friends to accept challenge
- Behind-the-scenes video: How we make the perfect crunchy shell + pro taco-stacking tips from your team
- Throwback post: Early taco history meets modern crispy perfection—'Since 1962, crunchy has always been right' (Taco Bell origin)
- User-generated content repost with caption: 'This is how [City] celebrates Crunchy Taco Day 🌮✨ #TacoBellLovers #NationalCrunchyTacoDay'
Ad copy starters5
“Crunch This. 🌮 $1 Crunchy Tacos TODAY ONLY. App members only.”
“It's not a holiday until someone says 'crunch.' Celebrate March 21 with us.”
“That perfect crunch sound = savings. $1 crunchy shells all day. Loyalty members get first bite.”
“Your favorite shell is having its moment. March 21. $1 deals. Let's go.”
“CRUNCH ALERT: Once-a-year pricing on the taco that started it all. March 21 only.”
Tips4
- DO capitalize on the 'crunch vs. soft' brand positioning—own the texture conversation. DON'T position as anti-soft tacos; keep it playful rivalry.
- DO drive signups/engagement via loyalty app (limited-time deals work best). DON'T offer the same discount everywhere—create app-only scarcity.
- DO source and amplify user-generated content—customers love seeing themselves featured. DON'T ignore micro-influencer partnerships; they drive authentic engagement.
- DO start email + social teasing 3-5 days ahead; build anticipation. DON'T wait until March 21 to promote—awareness peak is mid-campaign.
The word ‘taco’ can trace its beginnings to the 18th century when workers in the silver mines in Mexico started using the name for little tortilla wrapped meats. This working class food was named after the ‘taquito’ of gunpowder wrapped in paper that the Mexican miners would use to blow up the rocks. The name migrated to the US as the taco developed its crunchy side.
While typically served at Mexican or Tex-Mex restaurants, the crunchy taco has decidedly American roots. In fact, in some Spanish-speaking communities, it is referred to as the “anglo taco”.
Tacos are traditionally served on soft corn tortillas in Mexico, but the crunchy fried shell is a more recent version of the food. The first written recipe for tacos written in English was included in a cookbook in 1914 and the recipe was written for tacos that were meant to be fried.
It wasn’t until the 1950s that the founder of Taco Bell helped make famous the idea of creating a fast way to make crunchy taco shells. Glen Bell had grown up in California where crispy tacos – soft tacos that were filled first and then fried – had become very popular. But the idea of frying the tacos into a U-shape prior to filling them was fairly new. So Mr. Bell decided to open a restaurant originally called Taco Tia, which then turned into Taco Bell.
National Crunchy Taco Day was founded particularly for those who really enjoy celebrating the delightful, tasty flavors of Tex-Mex foods. It’s a day to appreciate the simple things in life, like a little bit of spicy meat, some shredded cheese, lettuce, tomatoes and so much more.
The event takes place on this day in honor of the first Taco Bell restaurant that was opened, on March 21, 1962.
But the most important thing to appreciate about National Crunchy Taco Day? Well, it’s the crunch, of course!
Enjoy Eating Crunchy Tacos
On National Crunchy Taco Day, an obvious – and probably even obligatory – choice is to make sure to eat some crunchy tacos for a meal, whether lunch or dinner, or even for a snack! Crunchy tacos bring a certain kind of delight with mouthwatering flavors and delicious toppings. Choose a basic crunchy taco with simply meat and cheese, or add a few more toppings to make it even more tasty. Add shredded lettuce, chopped tomatoes and sour cream for a supreme version. Or get even more adventurous by adding other toppings such as grilled onions or chunks of avocado. And, of course, don’t forget to add a bit of spice by piling on the hot sauce!
Make Crunchy Tacos at Home
One thing that is really great about tacos is how simple they can be to make at home. But crunchy tacos also offer tons of opportunities for those who enjoy creating more complex flavors in the kitchen. Obviously, one of the most vital ingredients in making crunchy tacos at home is the need for crunchy taco shells. These can be easily sourced from a supermarket or Mexican grocery store and then heated in the oven at home. But they can also be made from scratch, for those who are feeling a bit more adventurous. The next more important ingredient for making this dish in honor of National Crunchy Taco Day is the meat. Most people choose ground beef to serve inside of crunchy tacos, and it tastes best when it has been able to marinate in delicious seasonings for some time before serving. While the meat is cooking, create a bar full of yummy options for topping crunchy tacos. Cheese, lettuce, tomatoes, salsa, sour cream, hot sauce, black beans, refried beans and guacamole are all items that people love to pile on top of their crunchy tacos. Choose a variety of options and let everyone make their own decisions about which topping options are their favorite!
Host a National Crunchy Taco Day Party
Tacos are a fun food to celebrate, and they’re especially easy for groups of people to pitch in. Set up a crunchy taco bar in the breakroom and work and have everyone bring a different topping. Or invite friends over to the house after work for a tasty taco bar at home. Plus, at home, it’s fun to be able to add some traditional Tex-Mex drinks such as pitchers of Margaritas, cold Coronas, or Jarritos for the kids. While crunchy tacos are certainly the star of the show, it might also be good to add other elements to the party to get everyone in an even more festive mood. Decorate with a Tex-Mex theme and put on a playlist with traditional Mexican themed music, like from a Mariachi band. It might even be a fun idea to ask guests to dress up in a serape, sombrero, or some other nod to traditional dress south of the border, just to complete the occasion. For dessert, serve some churros, sopapillas or flan.
Get Creative with Crunchy Tacos
For those folks who tend to have crispy tacos on the regular, whether making them at home or ordering them at a restaurant, it might be fun to get a bit more creative with recipes in honor of National Crunchy Taco Day. When making crunchy tacos at home, try out some of these ideas that can add a bit of flair for the occasion: Crispy Tofu Tacos – fill crunchy shells with fried tofu and add toppings. BBQ Crunchy Tacos – substitute regular ground beef with barbecue. Potato Tacos – made with mashed potatoes, cheese, lettuce and sauce, this one is great for vegetarians. Fried Avocado Tacos – just like the crispy tofu tacos, also for vegetarians! National Crunchy Taco Day FAQsAre Taco Bell crunchy tacos gluten free?Although they are made with corn and no gluten, Taco Bell crunchy tacos are not made in a completely gluten free facility.[1]Are crunchy tacos Mexican?Crunchy tacos actually seem to have been created in the United States, likely by Mexican-Americans.Do crunchy taco shells go bad?While they probably won’t be bad for you, they can certainly get stale.[1]What are crunchy taco shells made of?Crunchy taco shells are made from limed corn flour, palm oil and salt.[1]How to make crunchy taco shells?Crunchy taco shells can be made from corn tortillas that are either baked or deep fried.