National Brunch Month
Breakfast has long been considered one of the most important ways for a person to start their day right. But when it’s the weekend and friends or family members want to meet but don’t feel like getting up early, an excellent option can be on the table – brunch!
Drive April restaurant traffic and home entertaining spend by positioning brunch as the ultimate weekend social experience with exclusive menu promotions and cocktail bundles.
- Share brunch-at-home recipe videos and styling tips to inspire home entertaining
- Highlight limited-time brunch specials and signature cocktail pairings at partner restaurants
- User-generated content campaign: #NationalBrunchMonth featuring customer brunch spreads and gatherings
- Influencer takeovers showcasing elevated brunch recipes and table-setting inspiration
Campaign ideas8
- Launch a brunch menu highlight series: Feature one signature dish per week with behind-the-scenes prep videos and stories about ingredient sourcing or chef inspiration—repurpose across all social channels.
- Host an in-person brunch tasting event: Invite micro-influencers, local food bloggers, and community members to a themed brunch experience and encourage them to share tagged content for organic reach.
- Create a brunch poll/bracket campaign: Ask followers to vote on their favorite brunch dishes, ingredients, or combinations—make it interactive and highlight your menu items as 'competitors.'
- Run a 'Bottomless' or 'Endless' promotion: Offer limited-time deal on signature brunch cocktails or coffee refills during April weekends; market with urgency and FOMO-driven social ads.
- Partner with complementary brands: Collaborate with local coffee roasters, craft beverage makers, or condiment brands on co-branded brunch bundles or gift sets; cross-promote to both audiences.
- Launch a hashtag challenge: Encourage customers to share their best brunch photos using a branded hashtag (#[BrandName]BrunchMonth); repost top submissions and offer weekly prizes.
- Host 'Brunch Club' membership/loyalty boost: Promote exclusive April deals for loyalty program members; introduce limited-time tier benefits (e.g., free mimosa with purchase, early reservations).
- Develop brunch recipe content: Publish 2-3 easy-to-follow at-home brunch recipes on your blog/YouTube featuring your retail products or ingredients; position brand as an expert, not just a destination.
Social angles5
- 'National Brunch Month starts now 🥂 What's your brunch order? Drop your fave combo in the comments and we'll feature the best ones.' #NationalBrunchMonth #BrunchLovers #WeekendBrunch
- Slow mornings, great friends, better food. This April, brunch isn't a meal—it's a ritual. Let's celebrate it together. #BrunchMonth #CommunityFirst #MeaningfulMeals
- BRUNCH POLL: Mimosa or Bloody Mary? Pancakes or Benedict? Tell us your hot takes—tag a friend who NEEDS to be part of this debate 👇 #BrunchVotes #NationalBrunchMonth
- Your Sunday just got better. Check out our April brunch specials—limited time only. Link in bio. #BrunchSpecial #LimitedTimeOffer #TreatYourself
- Behind the scenes: Meet the chef who makes our signature avocado toast. (Spoiler: fresh lime is the secret ingredient 🍋) #BrunchMaking #ChefStories #NationalBrunchMonth
Ad copy starters5
“April is National Brunch Month. Your Sundays just got a lot more delicious.”
“Brunch isn't breakfast. It's an experience. Celebrate this April with us.”
“Fresh, bold, unforgettable. Our April brunch menu is here.”
“Bottomless mimosas + your crew = the perfect April Sunday. Book your table now.”
“From our kitchen to your table: Celebrating brunch season with 15% off your first visit this April.”
Tips4
- Start promoting 1–2 weeks before April 1: Build anticipation early so followers have time to plan and spread the word; don't wait until mid-April to launch.
- Go user-generated: Repost customer photos and reviews tagged with your brunch hashtag—it drives authenticity and encourages repeat visits. Consumers trust peer recommendations over brand ads.
- Lean into the 'social' angle: Brunch is about gathering; emphasize community, friendship, family, and togetherness in visuals and copy. Solo diners are welcome, but the culture is communal.
- Don't just discount—create scarcity: Instead of 'all brunch 20% off,' try 'Bottomless mimosas 11am–2pm Saturdays only' or 'Early-bird brunch prix fixe before 1pm.' Limited time/quantity drives urgency better than flat discounts.
Originating in England in the late 19th century, this unique meal called “brunch” seems to have started out as an opportunity for those who socialized late into the night on Saturday to have a later breakfast on Sunday.
The term brunch – a combination of breakfast and lunch – is rumored to have first been used in 1895 in an article by a London publication called Hunter’s Weekly.
Brunch grew in popularity over the next couple of decades, making its way to the United States in the 1920s.
Often accompanied by alcoholic beverages such as champagne cocktails, brunch can consist of a variety of breakfast-style dishes that are eaten from the late morning to the early afternoon.
National Brunch Month was first celebrated in 2021 as an initiative put forth by Ebb & Flow restaurants, which are based in Texas. The hope is that this event will grow in popularity as
Eat Brunch Out
As this event was founded by a restaurant chain, perhaps one way to start celebrating is by booking a table at a favorite brunch place in honor of National Brunch Month. Choose one that offers special deals for brunch, including unique dishes as well as mimosas or champagne cocktails!.
Host Brunch at Home
Whether choosing to cook a delicious meal for sleepyhead family members or inviting a group of friends over, National Brunch Month is a great time to explore some new recipes or enjoy some classics. Set the table with the best china and silverware to make it fancy, or serve the kids french toast paper plates for an easy Sunday Brunch clean-up option!
Try New Recipes National Brunch Month
National Brunch Month offers 30 full days – and four full weekends – of opportunity for eating a late-morning (or early afternoon) meal of uniquely flavored breakfast foods. And it’s an ideal way to explore some creative ways for cooking and baking. Check out some of these new takes on brunch favorites to get started with: Chocolate Croissant Bread PuddingSkilled Poache Huevos Rancheros Salmon and Sweet Potato FrittataSweet Potato Buttermilk Pancakes Other related events celebrated by Days of the Year include Farmhouse Breakfast Week in January, Country Inn Bed & Breakfast Day in early October, and Better Breakfast Day, which is celebrated in September.