National Arielle K. Sterrett Day
National Arielle K. Sterrett Day celebrates a girl who showed how much kindness can change a life.
Align your brand with grassroots kindness by encouraging employees and customers to perform small acts of generosity and community service in September.
- Share customer stories of kindness acts performed on this day
- Partner with local nonprofits for volunteer drives or donation matching campaigns
- Create a social media challenge encouraging followers to post their acts of kindness with a branded hashtag
- Highlight employee volunteer efforts and community impact in internal communications
National Arielle K. Sterrett Day began in 2018. Arielle’s mother, Michelle Rojas-Sterrett, created it after her daughter’s sudden passing in 2017.
Arielle was known for her warm heart and helpful nature. She cared deeply for others and often gave her time to school and community efforts.
Michelle wanted people to remember Arielle through kindness. She chose the day to match her daughter’s birthday.
Each year, the message stays the same: help someone, even in a small way. A smile, a kind note, or a simple favor can carry that message forward.
The day started locally but spread through social media and community groups. Now, people across the country join in.
Some donate to charities. Others spend time with family, lend a hand, or reach out to someone who’s struggling.
What makes the day special isn’t just who it honors, but what it encourages. It reminds people that one person’s kindness can live on in others.
Arielle’s story isn’t only about loss. It’s also about the power of good actions.
Each year, more people take part. With every kind act, her spirit continues to touch lives in quiet, meaningful ways.
Start with Something Kind
Arielle stood for thoughtful action. You can begin with one small gesture that helps someone smile. Offer your seat to a stranger. Compliment a coworker with sincerity. Hold the door for someone in a rush. These moments add up quickly.
Help a Local Cause
Support a food drive or donate clothes in good condition. Shelters, schools, and hospitals always need extra hands. Volunteer at an animal rescue. Deliver snacks to your nearest fire station. Efforts like these bring comfort where it’s needed most.
Write a Note
Kind words stay with people long after they’re read. Leave a sticky note with encouragement on a public bench. Text a friend just to thank them. Mail a card to someone feeling low. Even quiet kindness leaves an impact.
Share the Day
Tell others why this day matters. Post a message online that spreads awareness. Share one act of kindness you saw today. Talk with your kids or coworkers. These stories help the spirit of the day reach new hearts.
Make It a Habit
Acts of care don’t need to end when the day does. Choose one kind thing to do weekly. Keep a journal to track moments of giving. Turn kindness into something that grows with time. That’s how the message truly lives on.