National Muffin Day
Warm, freshly baked treats with a crispy exterior and fluffy interior, in a variety of flavors — perfect for breakfast or a snack.
Position muffin sales and baking as a vehicle for community goodwill and charitable giving, driving foot traffic to bakeries while supporting local homeless outreach.
- Bake & Give: Partner with local bakeries to donate muffins to homeless shelters—highlight the social impact story
- Muffin Flavor Challenge: Encourage customers to vote on limited-edition flavors, with proceeds going to community organizations
- DIY Muffin Kit: Sell pre-portioned baking kits with nutritious ingredients (whole wheat, blueberries, zucchini) for home bakers to make and donate
- Bakery Spotlight: Feature local muffin shops doing community giveaways on social media to drive foot traffic and brand loyalty
National Muffin Day might be a big celebration on this day in modern times, but the concept has humble beginnings.
It all started with the work of tech company employee Jacob Kaufman. One morning on the way to work, Kaufman took a bag of muffins with him and handed them out to homeless people in the city in which he worked.
It was such a success that he started doing it regularly and making more muffins to meet the demand. Some people even began affectionately referring to him as “The Muffin Man”.
By his own admission, Kaufman says that his eyes were originally trained to be averted to homeless and needy people. But when he started delighting in giving muffins away, he began looking for them wherever he could find them.
His awareness of these people as not just “needy”, but as humans who deserved a bit of attention, changed his entire perspective. He wasn’t just doing charity work, but he was excited to connect with them every day over a muffin.
For years, Kaufman was a source of giving and inspiration to those who were less fortunate than him, providing them with delicious food that they could enjoy. For many, it was a highlight and changed the trajectory of the rest of their day.
Kaufman continued doing his work under the radar until blogger Julia Levy picked up on his story. She reported about what he was doing in a blog post on the theme of ordinary philanthropists.
After talking with one another, the duo soon realized that they could use the appeal of Kaufman’s muffin experience to help more homeless people who were living in other places.
The result of the conversation was the inception of National Muffin Day back in 2015, an opportunity for people to bake muffins and raise money for homeless shelters. Muffins would go from something that served consumers to a vehicle for helping less fortunate people who were struggling on the streets.
The need for the donations and goodwill that go along with National Muffin Day is enormous. There are thousands of people living on the streets who need warm, delicious muffins (and many other resources) that are made and served with love.
Bake Muffins and Give Them Away
The organizers of National Muffin Day encourage people to bake their own muffins and hand them out to people experiencing homelessness in the communities around them. To sweeten the deal Kaufman and Levy have set up an organization that will donate money to homeless people in a specific city every time participants bake muffins and hand them out to people who need them in their local areas. The more nutritious and filling the muffins are, the better! So try baking them with hidden nutrition such as zucchini, summer squash, whole wheat flour, blueberries, chai protein powder or other ingredients. Don’t forget that nut allergies can be prevalent, so this might be an ingredient to avoid during baking muffins that are meant to be given away.
Enjoy Eating Muffins
Everyone has their way of eating muffins. Some chew through them in a couple of bites, while others take their time, spreading the butter and jam to make a muffin sandwich. No matter how a person chooses to eat their muffins, they are well worth celebrating on this, and really any other, day.
Find a Great Muffin Bakery
People can also celebrate National Muffin Day by going out and searching for the best bakery in town. If the bakery isn’t aware of the good deeds that can be done on National Muffin Day, let them know about this excellent opportunity to participate and help in the community. One fun way to enjoy the day might be to gather up a group of people, and then do a bakery crawl. Try each muffin individually and then decide which offers the most exceptional culinary experience. And don’t forget to ask everyone to participate by making a donation to the local homeless shelter as well!
Spread the Word about National Muffin Day
Since it’s still a relatively new day and still gaining traction, why not help out the cause a bit by sharing it with anyone in your sphere of influence? Tell friends and family members, make an announcement at work, put up a notice at the school or post National Muffin Day activities on various social media accounts so that more people can get involved.
Look Out for Needy People
In the same way that Kaufmann needed to train himself to look for ways to connect with needy people, there are opportunities everywhere for humans to connect with each other. Something so small as making eye contact and smiling at someone can make all the difference for the human experience. This is especially true for someone who is down-and-out or having a bad day. Look for ways to acknowledge the humanity of someone else in need and give them a bit of encouragement–on National Muffin Day and every other day of the year as well!