World Baking Day
Cookies, brownies, pies, bread…try out some new recipes, or revisit your old favorites to have a little fun in the kitchen and end up with tasty treats.
Drive ingredient and baking equipment sales by positioning World Baking Day as a fun, accessible entry point for home bakers of all skill levels.
- Share beginner-friendly recipe videos and ingredient kits to lower the barrier to entry
- Feature family baking moments and user-generated content from customers sharing their creations
- Promote specialty baking tools, premium ingredients, and health-conscious baking alternatives
- Partner with influencers to showcase quick, impressive bakes that build confidence in novice bakers
World Baking Day was created to spread the joy of baking all around the world, especially to those who perhaps don’t bake too often and are not particularly experienced at it.
It was started in 2012, with some sources attributing its founding to the food company, Dr. Oetker, as an encouragement for more people to get involved with baking, while others claim it was founded by Unilever, to promote its Blue Band margarine.
This day is meant to show people just how much fun it can be to make a cake or some cookies, and baking can be a great way to spend time with family and friends. Not to mention how much fun it is to eat what you’ve made once it’s done!
It’s incredible that we’ve managed to go so long without a World Baking Day. We discovered evidence that baking has existed for over 14,000 years, proving that we simply can’t live without it!
In fact, the first bakers in Jordan created flatbreads, which they then wrapped around meat—potentially the first-ever sandwich in existence. Roman times saw the birth of the artisan baker. Lovers of all things decadent, Romans prized the pastry chef, and those that brought new baked goods to the world were ever-popular at feasts and banquets.
In the United Kingdom, by the Middle Ages, baking went commercial, with many trading regulations and rules governing how to bake and sell bread.
But everyone’s got to eat, so anyone with an oven was baking bread to feed their families. The delicious, mouth-watering cakes we eat today started to emerge for the upper echelons of society from the middle ages onwards.
Technology also helped upgrade the ovens to help bring better-baked goods to the masses, especially in the nineteenth century.
Food was easier to preserve, too, so many people could order in meats and milk from across the country rather than relying on their backyard cows or chickens. Cans also cultivated a new innovation for baking, as meats and veg could be canned and exported from places like Australia.
New baking innovations arrived during WWI and WWII. In the US during the wars, baking thrived as people moved to the US, and rationing saw the need for increasingly crafty creations. Also, different flavors from across the world arrived, from Italian cannolis to Mexican Tres Leches.
When people couldn’t find fat or eggs during the wars, Applesauce Cake was baked into existence, which is still made today and used as an alternative to eggs and fat in vegan baking.
Enjoy the chance to bake, eat, and be merry with friends and family during this important and delicious day!
Bake Something
One of the best things about baking is that there are thousands upon thousands of recipes to choose from, so everyone is sure to find something to suit their specific tastes. Are you a fan of all things chocolate? Why not make some brownies? Rocky Road Brownies, for example, combine the richness of chocolate with the crunchiness of walnuts and the softness of marshmallows. But perhaps the best news about brownies is that almost all brownie recipes can be made in just one bowl!
Keep It Healthy
If you’re more of a health food buff, there’s no reason for you to feel left out—there are plenty of baked goods that are decidedly good for you, like apple-cinnamon bran muffins or date and oatmeal muffins, and many more.
Bake with the Kids
Do you have a rambunctious child who is curious about the world? Why not share the magic of baking with them by making some creatively decorated cookies? Chocolate cherry thumbprint cookies, for example, are both easy and fun to make. Sugar cookies are also very simple to make and lots of fun to decorate with colorful icings and sprinkles. Or are you a bit more experienced at baking? If so, there are also many torte recipes that you could hone your skills making. Apricot Almond Torte, for example, requires you to make your own marzipan. And who wouldn’t want to know how to make their own perfect marzipan?
Make it Savory
Or are you a fan of baking but prefer savory to sweet? Why not bake that bread, or create those mouth-watering pies and pastries that we all love so much? Fill your creations with delicious savory treats, like cheese or meat. Vegan or vegetarian? Browse your favorite recipe books for inventions made with flour, salt, applesauce, and sunflower oil. If you’re a budding savory baker, crustless quiches are the perfect way of incorporating delectable fillings in a quick and easy way.
Visit a Local Bakery
If you don’t have time to bake, you could visit a local bakery instead of buying yet another package of mass-produced, sugary cookies filled with preservatives but devoid of flavor. Nothing is quite as relaxing as sitting back with a cup of coffee or tea and perhaps a book, enjoying a piece of pie.
Host a Baking Party
If you want to share the baking joy with your nearest and dearest, why not invite some friends over for a baking party? It’s the perfect excuse to share your cakes and cookies (or at least the recipes). You can ask them to bring round their favorite cookie cutters and recipe ideas and you can all whizz up a storm in your kitchen. Or you can order in from your local bakery, put on a cooking competition and binge-watch and eat at the same time. However, you decide to celebrate this day, make sure you and your nearest and dearest enjoy this day and all of its sweetness to the fullest!