Men’s Health Month
Highlighting well-being and raising awareness for a crucial aspect of life that deserves attention and understanding.
Drive preventive healthcare adoption and wellness product sales by positioning Men's Health Month as a call-to-action for annual checkups, fitness commitments, and health-conscious lifestyle choices.
- 'Wear Blue Friday' workplace wellness challenge with branded merchandise tie-ins
- Educational content on prostate/testicular health screening paired with telehealth or clinic appointment promotions
- Fitness and nutrition brand partnerships emphasizing men's preventive wellness routines
- Father's Day + Men's Health Month bundle campaigns targeting gift-givers and health-conscious men
Campaign ideas7
- Launch a 'Wear Blue' challenge on social media (June 14 is National Men's Health Week) encouraging men to share their health wins and fitness goals
- Partner with male influencers/athletes to normalize mental health conversations—testimonials about therapy, meditation, or mental wellness struggles
- Create interactive health quizzes/assessments (prostate cancer risk, heart disease, mental health screening) to drive engagement and early awareness
- Host free screening events or partner with clinics for June check-ups; promote with 'No Excuse June' campaign urging preventive care
- Develop educational content series on common men's health topics (testicular cancer self-checks, cardiovascular fitness, stress management) across TikTok, YouTube, Instagram
- Launch a 'Partnership in Care' employee wellness challenge—spotlight how family/friends support men's health journeys (aligns with 2026 theme)
- Create humorous but informative ads that destigmatize health topics (e.g., using humor + vulnerability like Dollar Shave Club or Hims tone)
Social angles6
- Share personal wellness journeys with #MensHealthMonth #WearBlueDay—'I got my checkup, here's why it matters' testimonials from male customers/employees
- Educational carousel posts: 'Top 3 cancers affecting men' or 'Mental health myths debunked'—data-driven, shareable infographics #BeTheSourceForBetterHealth
- Humorous/relatable reels: 'Things men avoid but shouldn't'—prostate screenings, therapy booking, annual physicals—quick, snappy, comedic tone
- #MensHealthMonth quiz: 'How's your health IQ?' or 'What's your wellness blind spot?'—interactive stories driving traffic to landing pages
- Partner takeover posts from male health advocates, athletes, therapists—authentic conversations about vulnerability and strength #PartnersInCare
- User-generated content: Tag customers/employees sharing their fitness goals or health wins during June—community-driven authenticity
Ad copy starters5
“'Strong isn't silent anymore.' – Destigmatize therapy; position mental health as part of strength, not weakness”
“'Your health isn't optional. Book your annual screening now.' – Direct, urgent, solution-focused CTA”
“'Your dad didn't go to the doctor. You won't either. Unless you change it.' – Break generational health negligence patterns”
“'1 screening. 30 minutes. A healthier life.' – Emphasize ease/low friction for preventive care”
“'Partners in care: Get your checkup for the people who care about you.' – Leverage family/loved ones as motivation (2026 theme)”
Tips4
- DO normalize vulnerability & mental health as strength, not weakness—men respond to reframing health as resilience & performance, not indulgence or weakness
- DON'T use overly emotional or preachy messaging—men prefer humor, directness, and practical solutions; keep tone confident and matter-of-fact
- DO highlight community & connection (partnerships, family support, peer accountability)—don't position men as lone wolves; show how health is shared responsibility
- DON'T assume low baseline knowledge—use simple language, explain 'why' (e.g., why testicular self-checks matter), break down barriers to entry like Hims/Roman do
Men’s Health Month got its start as National Men’s Health Week in 1994 when it was resolved by the United States Congress and approved by the US President. The event has since evolved to become Men’s Health Month, and is promoted by a number of different organizations, groups, agencies and individuals.
The scheduling of Men’s Health Month in June has to do with the relationship to Father’s Day, offering a natural opportunity for connection and care. Over the years, various activities and events have been planned to correspond with Men’s Health Month, with the purpose of raising awareness and reminding men of the challenges they may face while encouraging them to take charge of their own health.
Participate in Wear Blue Day
The color that shows support for Men’s Health Month is blue, so during this month people are encouraged to wear blue in honor and observance. This could include wearing a simple blue ribbon on a jacket or lapel every day, choosing blue pieces from the closet, or even decorating an office or desk space with blue. Raise awareness for the event by encouraging others to wear blue as well. Many offices and workplaces like to schedule a special Wear Blue Day event on the Friday before Father’s Day in honor of men’s health.
Get a Health Checkup
One of the purposes behind Men’s Health Month is to get people more educated on the ways men need to take care of themselves – and then to make it happen. This starts by scheduling an annual exam with the doctor to have checks done such as blood pressure, weight, blood sugar and more. One of the biggest focuses of this month is checkups to ensure prostate and testicular health, so be sure to ask the doctor about those aspects of men’s health. Learn More About Men’s Health Check out some of these facts in order to get more acquainted with these issues for Men’s Health Month:The overall mortality rate for men is 41% higher than for women.Men are less likely to seek healthcare than women.Only 3 out of 5 men get annual physicals.Prostate cancer affects 1 in 9 men. Check out the Men’s Health Month website for access to various resources related to men’s health.