International Women's Day
Internationale Vrouwendag is a awareness observed in many countries.
Celebrate women's achievements and empowerment with purpose-driven campaigns that drive sales while supporting gender equality messaging.
- Spotlight female founders, leaders, and changemakers in your industry
- Limited-edition women-focused product launches or donation tie-ins
- Behind-the-scenes stories of women employees and their career journeys
- Interactive campaigns celebrating women's milestones and breaking barriers
Vrouwen nemen nog steeds onopgemerkt het merendeel van de zorgtaken op zich. Het is hoog tijd om in te zetten op gendergelijkheid. Laten we het duidelijk maken! #IWD2022
De dappere Iraanse Yasaman droomt van een wereld waarin iedere vrouw mag kiezen wat ze draagt. Op Internationale Vrouwendag 2019 vertelde ze op de trein over deze droom, terwijl ze samen met haar moeder bloemen uitdeelde aan de medepassagiers. Yasaman en haar moeder droegen daarbij geen hoofddoek, w
Campaign ideas8
- Spotlight real female employees: Share interviews, stories, and testimonials from women on your team (internal champions are more authentic than celebrities)
- Partner with women-owned businesses: Cross-promote, co-create limited bundles, or highlight female-founded brands in your network
- Host an IWD giveaway with purpose: Contest entries should ask participants to nominate or share the woman who inspired them (builds community + UGC)
- Create themed product bundles or limited editions: Bundle complementary products with messaging tied to #GiveToGain theme for 2026
- Run an interactive quiz or game: Women's history trivia on social, match famous quotes to the women who said them, or personality-based challenges
- Support a cause and make it visible: Donate portion of sales to women's charities, fund apprenticeships/education programs, or sponsor women in your industry
- Extend the campaign beyond March 8: Run the campaign for a week or full month (Women's History Month) to build momentum and allow for deeper storytelling
- Create dedicated landing page or email series: Build pre-campaign email journeys starting in early March with discounts, stories, and partnerships featured
Social angles6
- "She was told she couldn't. She did anyway." Share one-sentence stories of women overcoming barriers in your industry. Tag women on your team. #GiveToGain #IWD2026
- "Here's what we're doing for women this year—not just today." Lead with action (apprenticeships, donations, policy changes) rather than sympathy. #IWD2026
- "What if we normalized [X]?" Challenge one gender stereotype tied to your product/service (e.g., women in trades, women in sports, women leading). #BreaktheBias #IWD2026
- Customer spotlight: "Meet [woman founder/customer]. Here's her story." Personal narratives outperform generic messaging. #InternationalWomensDay #GiveToGain
- Behind-the-scenes: Show women in roles they're underrepresented in (board members, engineers, chefs, builders). Humanizes diversity. #SheLeads #IWD2026
- Gratitude reframe: "To the women who made us..." Acknowledge Claudia Sanders, female co-founders, or unsung contributions. Shifts narrative from charity to recognition.
Ad copy starters5
“"Women in trades make up 2% of the workforce. This year, we're changing that." (B&Q positioning investment, not just sentiment)”
“"If matching the mould isn't enough, the problem isn't how women show up. It's who decides they're 'yes-worthy.'" (TruthWorks: confronting bias in VC funding)”
“"She runs, but she's never just running." (Action-oriented; acknowledges women's multifaceted roles beyond stereotypes)”
“"When there is a woman, there is magic." (Coca-Cola: affirming & aspirational without being prescriptive)”
“"Support women differently this year. No pink, no platitudes—just real action." (Positioning against performative activism)”
Tips4
- DO: Align messaging with year-round values. Audiences in 2026 expect consistency, not one-day-only activism. 'Pinkwashing' and performative gestures will be called out.
- DON'T: Use generic phrases like 'Happy Women's Day' or rely on stereotypical imagery (flowers, hearts, purple by default). Be specific about what your brand is actually doing.
- DO: Start planning 4-6 weeks ahead. Peak engagement is March 1-8, but content prep, partnerships, and email sequences need lead time. Rushing shows.
- DON'T: Have non-women create IWD content. Have women on your team (creatives, marketers, leadership) shape the message, or have them review before launch to catch tone-deaf moments.