Love Your Thighs Day
They move you, lift you, and take you where you need to go, so toss your insecurities aside and appreciate the power, utility, and beauty of your thighs.
Position thigh-chafing solutions and body-confidence products as essential warm-weather gear for women, leveraging body-positive messaging to drive seasonal sales.
- Before summer: 'Thigh chafing doesn't have to slow you down—shop our anti-chafe essentials'
- Body positivity angle: 'Your thighs are powerful. Celebrate them with products that work as hard as you do'
- Seasonal urgency: 'Spring is here—get chafe-free with our bestselling thigh bands and shorts'
- User-generated content: 'Show us how you love your thighs this season'
Love Your Thighs Day is a day to celebrate women of all shapes and sizes, and to kick off thigh chafing season so women everywhere can feel confident and be ready to take on the hot spring and summer months ahead! One company that helps women feel more confident with their thighs is Bandelettes.
Launched in 2013 by Rena Abramoff and Julia Abasova, Bandelettes are lace thigh bands that feature two strips of non-slip silicone to help keep each band positioned on the upper thigh to prevent painful inner thigh chafing.
Rena and Julia started their business just a few years ago out of their own personal experiences and frustrations with thigh chafing, but the company has quickly grown and Bandelettes have become a fashion staple for women of all shapes and sizes to prevent painful thigh chafing.
Bandelettes can be worn under skirts and dresses to prevent that uncomfortable and painful friction for women with no thigh gap. Bandelettes are now sold nationwide at Lane Bryant, have been featured on The TODAY Show, and recently completed their third NYFW runway show with Chromat.
While that is one company aimed at helping women love their thighs, Love Your Thighs Day is a day to celebrate your thighs and spread body positivity and there are many people all over aiming to help women love themselves little by little, starting by the shape of their thighs.