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Global Sleep Under the Stars Night

Reveling in nature's embrace, gazing at the infinite cosmos, one finds solace and wonder beneath the night sky.

Hobbies & ActivitiesNature & EnvironmentSpace62
Marketing angleinferred

Drive August outdoor gear sales and camping experiences by positioning Global Sleep Under the Stars Night as the perfect moment for families and adventure enthusiasts to invest in quality camping equipment and plan dark-sky getaways.

Relevance 62medium intent
  • Before-and-after gear guides: transform your camping setup for the ultimate stargazing experience
  • Dark Sky Park road-trip planning content: top 10 US locations to sleep under the stars this August
  • Family camping prep checklist: sleeping bags, hammocks, and pillows for a night under the cosmos
  • User-generated content campaign: #SleepUnderTheStars featuring customer photos from their August camping adventures

History

The inaugural Global Sleep Under the Stars Night was celebrated in 2020, organized in commemoration of the 100th anniversary of the outdoor gear and clothing company, Eddie Bauer. This business has been inspiring people to live their lives with adventures for more than a century, and Global Sleep Under the Stars Night offers an ideal opportunity for people to enjoy and appreciate incredible beauty, all under the same night sky.

Other Days of the Year that offer similar vibes for celebrating the outdoors and nature all throughout the calendar year include National Hammock Day in late July, National Camp Day in November, or National Great Outdoors Month in June.


How to celebrate

Sleep Under the Stars

Of course, the ideal way to participate in Global Sleep Under the Stars Night is to grab some gear, get out of town or away from the city lights, and enjoy a night of outdoor sleeping. If the weather is right, perhaps it would be fun to plan a weekend or week-long camping trip around this event. But no matter what, be sure that the sleeping bags, camping pillows or even hammocks are ready for the whole family to enjoy this special time!

Check Out a Dark Sky Park

Those who live in the United States have access to dozens of different sites throughout the country which are listed as Dark Sky parks or sites. More than 60 of these sites have been specially designated because the National Park Service has worked hard to protect these spaces from light pollution. From Joshua Tree National Park in California to Bryce Canyon National Park in Utah, these are some of the best places to celebrate Global Sleep Under the Stars Night! Check out a full list at the National Parks Conservation Association website.

Pick Up Some New Camping Gear

Those who haven’t been avid campers or outdoor sleepers in the past might be interested in learning more about and gathering up some camping gear to celebrate Global Sleep Under the Stars Night. Consider the benefits of a sleeping bag that is down or synthetic, lightweight for backpacking or mummy style. Those who want to sleep off the ground might find it most comfortable to invest in a hammock from which to spend the night gazing at the stars.