theMarketing Calendar
Log inSign up
← All days
day · fixed · day 358 of 365

National Eggnog Day

Gather round the fire and sip on a creamy, frothy festive classic, seasoned with cinnamon or mixed with alcohol for an extra punch.

EggsFood & DrinkSpirits & Liquers72
Marketing angleinferred

Drive holiday season beverage sales and festive entertaining by positioning eggnog as a premium, Instagram-worthy seasonal staple for home entertaining and gifting.

Relevance 72high intent
  • Eggnog recipe hacks: boozy vs. non-alcoholic versions for every holiday gathering
  • Luxury eggnog gift sets and premium spirit pairings for the season
  • Nostalgia angle: 'The drink that's been celebrated since 1775'—heritage holiday tradition
  • DIY eggnog bar setup for holiday parties—spirits, spices, and garnish ideas

History

Eggnog is historically also known as milk punch or egg milk punch when it is mixed with an alcoholic beverage.

It’s a rich, chilled, creamy, and sweetened dairy drink traditionally created with milk and/or cream, sugar, whipped eggs which helps it gain it’s frothy texture, and sometimes mixed spirits.

The origins of eggnog are highly debated as are the original ingredients used for it. The Oxford English Dictionary claims that nog was “a kind of strong beer brewed somewhere in East Anglia” But where and when did the term Eggnog originate from?

The first time the term “eggnog” was ever used was in 1775 when Maryland clergyman and philologist Jonathan Boucher wrote a poem about the drink, which surprisingly was not published until thirty years after his death! The poem, which you’re bound to be curious about, went like this:

Fog-drams in the morn, or better still egg-nogg. At night hot-suppings, and at mid-day, grogg. My palate can regale

The first printed use of the term was in 1788 in the New-Jersey Journal of March 26th, which referred to a young man drinking a glass of eggnog.

Eggnog may have developed from posset, a Medieval European beverage made with hot milk that curdled up when mixed with wine or ale and was then flavored with spices.

National Eggnog Day was founded during this time as a way to raise a glass to this delightful unique holiday beverage!


FAQ
What is the origin of the term “eggnog”?
The word “eggnog” likely combines “egg” and “nog,” an old term for strong beer or ale. Alternatively, “nog” might refer to a small wooden mug used to serve alcohol. The earliest known use of “eggnog” dates back to 1775.
How did eggnog evolve from “posset”?
In medieval Britain, “posset” was a hot milk beverage curdled with wine or ale, often spiced. Over time, eggs were added, creating a richer drink that became popular among the British aristocracy.
What role did eggnog play in early American history?
In colonial America, eggnog was a festive drink, especially during the holidays. Due to high taxes on brandy and wine, colonists used rum from the Caribbean, making eggnog more accessible.
How is eggnog enjoyed in Puerto Rico?
In Puerto Rico, a popular variation called “coquito” includes rum and coconut milk or juice, adding a tropical twist to the traditional recipe.
What is the Mexican version of eggnog?
Mexico’s “rompope” features Mexican cinnamon and rum or grain alcohol, offering a unique flavor profile.
How did George Washington’s eggnog recipe stand out?
The first U.S. President, George Washington, had a renowned eggnog recipe that combined rye whiskey, rum, and sherry, resulting in a potent concoction.
What was the Eggnog Riot of 1826?
At the U.S. Military Academy in West Point, cadets held a Christmas party featuring smuggled eggnog spiked with whiskey, leading to a riot and the expulsion of several cadets.
How is eggnog used in Icelandic cuisine?
In Iceland, eggnog is served hot as a dessert, offering a comforting treat during the cold months.
What is “Tom and Jerry” in relation to eggnog?
“Tom and Jerry” is a hot version of eggnog, created in the 1820s by British journalist Pierce Egan. It includes brandy and rum, served warm, and became a traditional Christmastime cocktail in the U.S.
How did eggnog become associated with the holiday season?
Eggnog became tied to the holidays in the United States during the 1700s, evolving into a festive tradition.