World Rum Day
Exploring the rich history and diverse craftsmanship of a spirited beverage, revealing its cultural significance and unique flavors.
Drive premium rum sales and bar traffic by positioning World Rum Day as a cultural celebration of craftsmanship, heritage, and tropical mixology.
- Rum tasting guides: spotlight mid-range premium bottles from Barbados, Guatemala, Belize, and Fiji
- Cocktail recipe content: mojitos, piña coladas, daiquiris with rum pairing recommendations
- Caribbean-themed party hosting tips: music, food pairings, and tropical ambiance for home or venue celebrations
- Historical angle: rum's role in American independence and its centuries-long cultural significance
Rum has a history that dates back at least several centuries. Its production from sugarcane ties it to the Caribbean and West Indies areas of the world where it began to gain popularity in the 17th century. At the same time, as the New World was being settled through the thirteen colonies, rum was the drink of choice. In fact, at one point in time, rum was such a staple that it was often used as a currency.
Because of the tension of the Molasses Act of 1733 and the subsequent Sugar Act of 1764, both taxes the British government placed to try to control rum production and trade, many people believe that rum played an important role in the American Revolution. At the very least, rum was one factor that motivated the assembling and bonding of key leaders over a cause that led to the Revolutionary War.
World Rum Day got its start in 2019 when a writer named Paul Jackson was motivated to establish the day. As a spirits writer and the editor of the World Rum Guide, Jackson was motivated to give rum more attention on a global level. The event always takes place on a Saturday, with the purpose of giving participants as well as restaurant and bar owners the best possible weekend opportunity to celebrate the day.
Enjoy Some Rum
Whether drinking a glass of rum neat or on the rocks, adding it to a mixer like pineapple juice or cola, or enjoying it as part of a mixed cocktail such as a mojito, pina colada or daiquiri, World Rum Day is best celebrated with a toast! Grab a friend and head over to a bar to order a rum drink, or cozy up at home and get creative with some flavorful rum cocktails. Not sure which rums to try? Consider one of these rums that are great for a mid-range budget: Mount Gay Black Barrel Barbados Rum. From the oldest distillery in the world. Botran Reserva Superior No. 12 Rum. This orangey, spicy rum comes from Guatemala. Copalli Single Estate White Rum. Perfect for mixing, this rum from the Belizean rainforest offers creamy and fruity notes.Plantation Double Barrel Rum. With flavors of clove, nutmeg and dried papaya, this rum is sourced from Fiji.
Host a World Rum Day Party
Folks who want to celebrate the unique flavors and varieties of rum, or who are just looking for an excuse to host a gathering, can celebrate with a World Rum Day party! This could mean inviting a large group of people for some rum fun on an outdoor patio or it could be a more intimate gathering with just a few friends who would really appreciate a rum tasting. Obviously, drinks will be made from rum, and food could include appetizers or tapas that coordinate well with tropical drinks. For a festive feel, try playing music that has an island flair to it, as a nod to the Caribbean and West Indies islands where rum originated from. The World Rum Day website offers some suggestions, guides and resources for celebrating the day, such as options for printable rum tasting placemats. Learn More About RumA fun way to get involved with and celebrate World Rum Day might be to get a bit more educated and knowledgeable about this tasty spirit. Perhaps in an effort to raise awareness for the day, it would be a good idea to learn a few bits of trivia about rum and then share them. Get started with some of these facts:White rum is the most common type of rum, usually aged for 1-2 years in barrels made from oak.Dark rum is aged much longer, for up to 12 years, offering a richer flavor of vanilla, caramel, and oak.Rum is often associated with pirates because it travels well and could be mixed into the casks of water to preserve it for drinking on long journeys.The world’s oldest continually producing rum distillery is located in Barbados, called Mount Gay Distilleries, and hails back to 1703.
Engage with a Rum Tasting
Distilleries and other companies invested in this liquor may be celebrating World Rum Day by hosting various events, including rum tastings. Get involved in one locally or host one at home for a few friends. Rums can be analyzed first when they are poured into a stemmed glass, simply by looking at the color and the way it reflects the light. Swirl the glass to view the “legs” or tears” as they cling to the sides, and then experience the nose and aroma. Finally, it’s time to taste the rum with a small sip, allowing the entire flavor to be present in the mouth.