National Donut Day
Stop by Krispy Kreme, Dunkin’, wherever you get your donuts and grab a selection for friends, family, coworkers, and of course, yourself.
Leverage National Donut Day's military heritage and charitable roots to drive in-store traffic, limited-time promotions, and cause-marketing tie-ins with armed-forces nonprofits.
- Free donut with purchase or loyalty card redemption—honor the tradition that started with WWI soldiers
- Partner with the Salvation Army: donate a portion of donut sales to veteran support programs
- User-generated content: customers share photos of donut boxes they're gifting to coworkers and friends
- DIY donut fundraiser kits for local communities and small groups looking to raise money for military charities


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Campaign ideas8
- Free donut + beverage purchase combo: Anchor the day with a simple offer (free classic or choice donut with any drink) to drive foot traffic and upsell opportunities.
- Limited-edition 'stunt' donut flavor (48-72 hour window): Create buzz with an unusual, Instagram-worthy flavor (French toast, funnel cake, lavender-themed) exclusive to National Donut Day weekend.
- Branded merchandise collaboration: Partner with lifestyle/accessories brands to create limited donut-themed items (patches, tumblers, pouches, bag charms) sold in-store and online.
- Charity 'Donuts for a Cause' promotion: Partner with local nonprofits or Salvation Army; donate % of proceeds or offer free donuts to community members, emphasizing the military/WWII volunteer heritage.
- Extended month-long campaign: Offer one free donut every Friday in June with any purchase, turning single-day excitement into repeat foot traffic.
- Influencer takeover + Snapchat/TikTok geofilters: Hand social accounts to local micro-influencers showing how they celebrate in their cities; create shareable geofilters for in-store use.
- Social media guessing game/contest: Mystery donut flavor reveal with user submissions (tag + photo); winner gets dozen free or gift card. Use branded hashtag (e.g., #[Brand]DonutDay).
- Loyalty program bonus: Double points/stamps on National Donut Day purchases, or exclusive rewards-member preview offer before the day.
Social angles6
- Honor the history: 'Did you know? National Donut Day celebrates the Salvation Army volunteers (Donut Lassies) who served soldiers in WWI. Today we honor their spirit of service.' #NationalDonutDay #DonutLassies #MilitaryHonor
- FOMO flavor reveal: 'One day only! [Flavor Name] donut hits shelves June 5. Tag someone you're sharing this with. 🍩 #NationalDonutDay #LimitedEdition #DonutDay'
- User-generated content call: 'How are YOU celebrating National Donut Day? Show us your donut haul or donut crawl! Tag us + use #[Brand]DonutDay for a chance to be featured.' #NationalDonutDay
- Merch/collaboration spotlight: 'We're obsessed with our collab with [Brand]—limited-edition [item]. Only available June 5 in-store & online. Get yours before they're gone! #NationalDonutDay #Collab'
- Charitable angle: 'In honor of those who serve: [%] of today's sales support [Charity]. Grab your free donut & help us give back. 💙 #DonutDay #DonutsForACause #SupportLocal'
- Playful countdown: 'T-minus 2 days until FREE DONUT DAY. Start your morning right on June 5—no purchase needed (but we won't judge if you add coffee 😉). #NationalDonutDay #FreeDonuts'
Ad copy starters5
“Free Donut Day is Here! ✨ Get a FREE donut with any beverage purchase on June 5. In-store or drive-thru. #NationalDonutDay”
“Only at [Brand]: Limited-edition [Flavor] donut—one day only, June 5. Sweet, bold, unforgettable. Grab yours before they're gone. 🍩”
“[Brand] x [Collab Partner]: Exclusive donut accessories drop June 5. Collectible patches, custom tumblers & more. Shop in-store while supplies last.”
“Celebrate Heroes & Donuts. A portion of June 5 sales supports [Charity]. Free donut with purchase—do good, taste great. #DonutsForACause”
“Double Your Rewards! Loyalty members: earn 2X points on all donut purchases this National Donut Day. App exclusive, June 5.”
Tips4
- DO: Start promoting at least 7-10 days in advance via email and social—don't wait until June 4. Build excitement with teaser content and countdown posts.
- DON'T: Rely on in-store signage alone. Use multi-channel approach (email, paid social, organic posts, local partnerships) to maximize reach, especially among new customers.
- DO: Lean into the military/charity angle—it's authentic to the holiday's roots (Salvation Army's Donut Lassies in WWI). Emphasize 'giving back' to deepen emotional connection beyond transactional 'free donut.'
- DON'T: Oversell a single deal. Offer a clear primary offer (free donut) + a secondary play (loyalty bonus, merch, extended promo) so customers have options and repeat visits don't feel stale.
Of course, we don’t need a reason to celebrate National Donut Day. For some people, we are betting that they wish every day was in honor of this special treat.
However, this day has special significance, and this goes all the way back to the events of the First World War!
There wasn’t a lot for our soldiers to cheer about when they risked life and limb on a daily basis, but National Donut Day came to pass in 1938, in part, due to the efforts of a doctor in the military in the first World War who sought to brighten the day of the wounded soldiers he worked on.
On his first day to the Military Base, he purchased 8 dozen doughnuts and gave one to each soldier he worked on. After giving one to Lieutenant General Samuel Geary, who received it with great mirth and appreciation for the doctors work, Samuel decided to start a fundraiser, letting the young doctor, Morgan Pett, to continue to provide doughnuts to his patients.
This fundraiser began working together with the Salvation Army who, after a fact-finding mission, determined that many needs of the soldiers could be met by creating social centers that would provide all sorts of amenities, including the doughnuts.
The Salvation Army sent 250 volunteers to France to help put these huts together, which soon became a mainstay of military life. One record of a day in the huts recorded up to 300 doughnuts and 700 cups of coffee being served as part of their service.
Due to the majority of the workers being female, the Salvation Army workers started to be known as “Doughnut Dollies.”
Back at home, in honor of the work that had been created for the brave soldiers on the front line, people used ‘National Donut Day’ to raise awareness about the war, and to raise funds for the Salvation Army. This tradition to raise money for the organization still happens today.
So, that is the history of National Donut Day, but what about the history of the humble doughnut itself, we hear you ask (probably with a mouth stuffed full of one of those tasty treats)?
The history of the doughnut isn’t clearly known, but what is known is that their iconic look started making an appearance in the United States in the mid-19th century. Rumor has it that Elizabeth Gregory, a New England ship captain’s mother, made a delicious deep-fried dough treat to feed her son Hanson Gregory and his crew.
She made them as they could easily be stored onboard, and it was thought that the goodies she produced could help ward off colds and the prospect of scurvy.
Elizabeth put walnuts in the center where the dough couldn’t cook through, and she (quite rightfully so), named them “doughnuts”. The term has since been shortened in its spelling to “donuts”.
The origin of the hole, or say legend says, is when Harrison, out of a distaste for the undercooked centers and greasiness of the existing shapes and options, punched a hole in the center with a tin pepper box. And voila, the traditional shape of the dessert you crave and love today was born. Allegedly.
Donuts didn’t become widely available for public consumption until the 1920s when inventor, Adolph Levitt, created a gadget to mass-produce doughnuts from his bakery.
Word go out and by 1934 at the Chicago World’s Fair, donuts had become poster material. People the world over soon began to fall in love with these tasty offerings.
Enjoy Eating Donuts
Well, you could buy yourself a box of Krispy Kremes for starters, and indulge yourself on your favorite flavors.
Make it a Charity Event
You could celebrate the charitable spirit of the day that brought National Donut Day to fruition! Consider raising funds for the Salvation Army or another charitable group that works with our armed forces, or you could volunteer your time. If you are going to raise funds, then you might want to learn how to create your own donuts, and then sell them to the people who live around you. You could also make donuts for any members of ex-members of the Forces within your friends and family, and serve them up a tasty treat. You might consider showing your charitable side in any other way, be that by donating money to a cause that means something to you, or by volunteering your time to help, perhaps on a regular basis. So, think about what you could do this National Donut Day. Whether you eat them, share them, or use them as a means to do good in the world, celebrate this day in your own particular style.