National Champagne Day
Pop open a bottle of bubbly to add some sparkle to your day or organize a tasting event to sample different French brands and fruity flavors.
Drive premium champagne sales and tasting experiences in December by positioning the day as a luxury celebration moment tied to heritage brands and festive entertaining.
- Champagne brand spotlights: Perrier-Jouët, Piper-Heidsieck, Tsarine—which will you choose?
- Host a bubbly tasting: 4-bottle flight guide for friends & family
- Did you know? 50 million bubbles per bottle—celebrate the science of champagne
- Luxury gift guide: Premium champagne bottles under $100 for holiday entertaining
Campaign ideas8
- Launch a limited-edition gift box or holiday packaging tie-in with exclusive vintages—mirror Moët & Chandon's 2025 Holiday editions and Dom Pérignon's artist collaborations to drive retail velocity and gifting intent.
- Host a virtual or in-person champagne tasting event featuring 3-4 styles (Brut, Rosé, Blanc de Blancs) with curated food pairings and educational content about terroir and production methods.
- Run a countdown-to-midnight TikTok or Instagram campaign with trending audio, behind-the-scenes vineyard content, and influencer collaborations celebrating 'the final toast' of the year.
- Create a 'Champagne Moments' UGC contest encouraging customers to share photos of their celebrations with branded hashtag—incentivize with free bottles or exclusive merchandise.
- Partner with restaurants, hotels, and bars to offer 'Champagne Toast Specials'—bundled packages with food pairings, midnight reservations, or delivery-to-home options around Dec 31st.
- Develop cocktail recipe content for champagne mixology—position champagne beyond traditional toasting with seasonal drinks, how-to videos, and pairing guides (similar to Veuve Clicquot's #Clicquology campaign).
- Launch early holiday promotions (starting Nov/early Dec) targeting gift buyers with curated bundles, gift sets, and personalized recommendations—capitalize on peak shopping season.
- Create an email nurture campaign segmented by customer type: premium buyers (vintage/prestige), casual drinkers (brut basics), and gifters (bundles/collections).
Social angles6
- 'Pop fizz clink' — share glittering, glamorous celebration moments with #NationalChampagneDay #CelebrationMode #FinalToast #BubblyGoals
- 'From vineyard to glass' — behind-the-scenes content about craftsmanship, méthode champenoise, and generational winemaking #ChampagneCraftsmanship #FrenchHeritage
- 'Everyday luxury' — reframe champagne as accessible for small wins, not just midnight—coffee dates, promotions, personal milestones #EveryMomentMatters #ToastItForward
- 'New Year, New Bubbles' — limited edition bottles, new releases, seasonal flavors #LimitedEdition #2025Lineup #ExclusiveRelease
- 'Cheers to us' — community-focused, unity angles around shared toasts, friendship, togetherness #RaiseYourGlass #CheersTo2025 #TogetherWeCelebrate
- 'Champagne Connoisseur Tips' — educational posts on tasting notes, food pairings, bottle storage, glass choice #ChampagneEdu #SommTips #TasteTheNotes
Ad copy starters5
“Raise a glass to the moments that matter. 🍾 Limited-edition Champagne, exclusively this season. Toast 2025 with us.”
“50 million bubbles. One perfect moment. Celebrate like you mean it. #NationalChampagneDay”
“Every milestone deserves bubbles. From midnight strikes to morning wins, we're here for your next toast.”
“Champagne isn't just for New Year's. Make today a celebration. Shop new vintages now.”
“French craftsmanship. Timeless luxury. Unforgettable moments. This is Champagne.”
Tips4
- Don't position champagne only as a December/New Year's product—educate year-round on food pairings, everyday indulgence, and summer refreshment to broaden consumption occasions (as Chandon successfully does).
- Leverage luxury & heritage storytelling (terroir, méthode champenoise, house history) rather than competing on price alone—champagne consumers value craftsmanship and exclusivity over discounts.
- Timing is critical: start holiday campaigns in late October/early November for gift shoppers; peak intensity Dec 15–31 to capture last-minute buyers and reservation bookers.
- Invest heavily in UGC and influencer partnerships—younger audiences (Gen Z/millennials) respond better to authentic peer celebrations than polished brand content; TikTok and Instagram are essential channels.
As was often the case due to their careful tending of vineyards, monks were responsible for the appearance of champagne into the world.
In fact, one nearly-blind monk from the Champagne region of France is credited with discovering the process of wine fermentation as it relates to the weather (cold winter, warm spring).
While it first seemed like a mistake, it turned out to be delicious. The year was 1697, this monk’s name was Dom Pierre Perignon, and some champagne is still named after him to this day.
Some English folks also lay claim to the invention of this bubbly wine, stating that the process was found 35 years prior, in 1662 in the Cotswolds.
This is when a scientist named Christopher Merrett wrote down his process of putting bubbles into wine by the addition of sugar. But whoever gets credit for it, it’s a delightful addition that the world is happy to enjoy!
It is important to understand that when a person is speaking of champagne, it is not the lackluster sparkling white wine that is often served by those who don’t know any better! While they often use the name champagne, typically incorrectly, the only true champagne comes from the French province of the same name.
It’s no surprise that the French are particular about what is allowed to be called champagne, as the four styles of true champagne that exist on the market are produced according to very strict standards set by the organizations in charge of such things.
The four types of champagne are distinguished both by which area of the province they come from, as well as what forms of grape are used in their manufacturing process.
So what makes the difference between champagne, prosecco and all sorts of other bubbly white wines? First, the types of grapes champagne makers use typically will include varieties such as Pinot noir, Chardonnay or Pinot Meunier in their blends.
A couple of others that might be used include Pinot Gris or Petit Meslie. And they are all, of course, from the Champagne region of France.
While some champagnes are sweet and others are a bit drier, they will typically have similar flavors, including hints of apple, orange zest, white cherry or almond. The aging process sometimes gives it a bit of a strange aroma that contains hints of cheese-rind, toast or brioche.
In spite of all the bottles out there that may bear the name “sparkling white wine,” there are only a few that are truthfully champagne, and it is worth your time to ensure that you’re drinking the genuine article.
For those who are a fan of champagne, or think they are, this is the perfect day to get out there, acquire the true article and enjoy it!
Drink Some Champagne
Whether buying a bottle to take home or ordering some at a favorite fancy restaurant, this is definitely the day to drink champagne! Maybe it’s time to try a different label based on what is notable about it: Tsarine–from the world’s second oldest Champagne house, Chanoine FrèresPiper-Heidsieck–affordable but still deliciousPerrier-Jouët–offers a wide range, with the most beautiful bottles Learn Fun Facts About ChampagneThis is the perfect day to pull out a few pieces of information about champagne that can be shared around a bottle with friends or coworkers. They’ll be impressed with all of that champagne-related knowledge! Try out these bits of trivia:A typical bottle of true champagne contains almost 50 million bubbles. No wonder its affectionate nickname is “bubbly”.A flying cork from a bottle of champagne can reach speeds up to 64 kilometers per hour. Be careful with that cork!Champagne can be very expensive. In fact, the most expensive bottle of champagne ever sold fetched a price of more than $2 million USD.While many people think the martini was James Bond’s favorite drink, champagne has made an appearance in the Bond films more than 35 times, many of these times revealing the Bollinger label.
Host a National Champagne Day Tasting Event
One great way to celebrate National Champagne Day is to organize an event with your friends and family that will be a tasting, and get four bottles of real Champagne to try. Additionally, it might be interesting to write up cards that describe the manner in which these wines are produced, and what distinguishes one from another. There are some things in life that are truly worth the effort to enjoy properly, and it is our opinion that the sparkling white wine known as “Champagne” is among them.