National Bubbly Day
With its effervescence and delicate bubbles, this celebratory drink is perfect for toasting to life's big moments.
Drive weekend sparkling wine sales and celebrations by positioning National Bubbly Day as a guilt-free occasion to pop a bottle and entertain.
- Sparkling wine education: debunk the flute myth and teach coupe glass serving
- Weekend entertaining guide: easy hosting tips paired with bubbly recommendations
- Brand storytelling: celebrate Freixenet Cava's founding of the day with exclusive tasting offers
- Sweetness spectrum explainer: help consumers find their perfect bubbly profile from Doux to Brut Nature
Campaign ideas6
- Host a summer sparkle tasting event: Curate a wine-pairing experience with summer appetizers (oysters, cheese, charcuterie) at retail locations or partner bars/restaurants; use #NationalBubblyDay for social amplification.
- Limited-edition seasonal bottles: Create summer-themed packaging (beach/nautical/garden motifs) exclusive to June; highlight freshness and fun occasions beyond holidays to drive year-round consumption.
- Sparkling wine cocktail challenge: Launch a UGC campaign asking customers to film/share their signature bubbly cocktail recipes with branded hashtag; repost best entries and reward winners with product bundles.
- Partner with lifestyle retailers: Collaborate with grocery stores, wine shops, and specialty retailers on in-store displays, chilling stations, and sampling demos; include educational cards on pairing and regional varieties.
- Social media toast moment: Create a 24-hour social media blitz with celebratory content—encourage followers to post their #BubblyDay celebrations, tag friends, win small prizes; use Reels/TikTok for behind-the-scenes winery/production content.
- Experiential pop-up: Set up weekend pop-ups in high-traffic urban areas with a 'Bubbly Bar'—self-serve tastings of 3–4 varieties at price points ($10–$30), plus branded glassware giveaways.
Social angles6
- 🍾 It's National Bubbly Day! Drop a 🫧 if you think sparkling wine deserves a seat at EVERY celebration, not just New Year's. What's your go-to bubbly? #NationalBubblyDay #SparklingSeason
- Summer just got a LOT more effervescent. ✨ Celebrate National Bubbly Day (first Sat in June) with refreshing, crisp, citrusy bubbles. Tag someone you're toasting with! #Cheers #BubblyDay
- Bubbly myths BUSTED: You don't need a special occasion to pop a bottle. Tasting a new sparkling wine? Chatting with friends? Getting through a Tuesday? That's a reason for us. 🎉 #NationalBubblyDay
- Prosecco vs. Cava vs. Champagne: Know the difference? Celebrate National Bubbly Day by exploring regional varieties from Spain, Italy, France & California. What's YOUR fave? #BubbliesAroundTheWorld
- It's the most wonderful day of the year (and it's in June!) National Bubbly Day calls for something sparkly. Swipe to find your perfect pairing. 🍤🧀✨ #NationalBubblyDay #WinePairing
- Who says bubbly is just for formal occasions? Pair it with fried chicken, pizza, sushi, or dessert. Get creative this National Bubbly Day and tell us your best food pairing! 🍽️ #BubblySeason
Ad copy starters5
“Refresh Your Summer with Bubbly | National Bubbly Day is here (first Saturday in June). Discover crisp, citrusy sparkling wines perfect for warm-weather celebrations. Shop now.”
“Every Moment Deserves a Bubble | Forget waiting for New Year's. Our sparkling collection brings joy to any day. Celebrate National Bubbly Day with exclusive summer flavors.”
“Taste the Difference | From bold Champagne to fruity Prosecco—find YOUR signature bubbly. National Bubbly Day exclusive: free glassware with purchase over $30.”
“Start Your Summer Right | Sparkling wine, summer vibes, zero guilt. Explore varieties from Spain, Italy, France & California. Limited-edition bottles for National Bubbly Day only.”
“Bubbles Taste Better with Friends | Make memories this June. Stock up on sparkling wine and toast to National Bubbly Day with 15% off select bottles. Code: BUBBLY15”
The inaugural celebration of National Bubbly Day took place in 2017 when it was founded through the efforts of Freixenet Cava, a leading brand of this sparkling wine from Spain.
The history of sparkling wine or “bubbly” is a bit disputed. The English claim that the discovery of bubbles in wine was made in the mid 1600s when a scientist notes that they appear during a second fermentation process that happens in the bottle.
On the other hand, those in the Champagne region of France often claim that the discovery was made by a French Benedictine monk named Dom Perignon, a few decades later. So, while no one can really tell exactly when and where sparkling wine got its start in Europe, everyone can agree that it gained in popularity throughout the 1700s where Champagne was served in royal courts, including that of Louis XV.
As the desire and demand for Champagne grew, its limited production made it very rare and also pricey. This caused other wine producers to start making their own versions of sparkling wine that would satisfy the people and provide an alternative to the limited and costly versions.
In the mid-1700s, wine growers in the region of northeastern Italy used the glera grape to make their own version of sparkling wine. However, instead of a second fermentation taking place in the bottle, many of these wineries would use large stainless steel tanks in the process. This made Prosecco into a bubbly wine that was less expensive to produce because it could be processed more quickly. This savings was passed on to the consumer and the wine from this part of Italy began to grow in popularity over the next 200 years.
Because of the way the carbon dioxide creates bubbles when the gas is released, “bubbly” has developed over time as a nickname for not only Champagne, but for any type of sparkling wine.
While many people think that “bubbly” is merely a synonym for Champagne, the nickname really can refer to any sort of sparkling wine. While Champagne is a specific sparkling wine from the Champagne region of France, other types of “bubbly” may include Prosecco (from Italy), Cava (from Spain), Moscato (from Italy) and many additional options.
Open a Bottle of Bubbly
For those who have been saving that bottle of Champagne or Prosecco for a special occasion, National Bubbly Day might just qualify as a special day.Go ahead and invite a few friends over, get the glasses ready, pop the cork, and enjoy the delightfully fruity flavors of a glass of sparkling wine. Plus, since National Bubbly Day is always celebrated on the weekend, it is that much easier to enjoy and not have to worry about going to work the next day! Learn Fun Facts for National Bubbly Day Impress friends, family and coworkers with some trivia and knowledge that winds around the celebration of National Bubbly Day. Get started with some of these fun facts:Champagne Flutes are OutThough many people think that a tall flute is the best way to enjoy bubbly, the traditional way to serve sparkling wine is in a rounded coupe. This type of glass allows the aroma to escape and may make it more enjoyable.Add Sugar to Get More BubblesUnfinished bottles of bubbly can be revived the next day simply by adding a bit of sugar to the glass before serving it to make it more fizzy again.Sparkling Wines are Measured in SweetnessSeveral levels of sweetness exist in bubbly, ranging from Doux, which is super sweet and contains around 50g of sugar per liter, to Brut Nature, which is extremely dry with only 0-3g of sugar left in the drink per liter.Many Regions Make Sparkling WinesIn addition to the well-known producers of bubbly, like Champagne and Prosecco, other delicious sparkling wines can be found from regions like California, New York, New Mexico, Burgundy and The Loire Valley.
Try a New Drink Recipe Made with Bubbly
Sparkling wine makes a delicious ingredient for a variety of mixed drink recipes that create a fun and fruity environment. Many people are familiar with the Champagne Cocktail (made with a sugar cube), the Bellini (Prosecco and peach nectar) or that favorite classic that is served at brunches everywhere, the Mimosa, made with Champagne and orange juice. Here are a few ideas that might help turn National Bubbly Day into a fun and exciting adventure of mixed drinks: French 75. With a base of sparkling wine, this citrusy cocktail uses lemon juice, gin, simple syrup, ice cubes mixed together and then garnished with a lemon peel spiral. Sparkling Wine Cocktail. Sweet and spicy, this cocktail uses bubbly as a base and then adds a lemon sugar mixture that requires a bit of advanced preparation (24 hours). Other ingredients include sugar, cinnamon, lemon, slices, pear juice, absinthe and orange bitters. Cran Royale. This delicious bubbly cocktail starts with a syrup made of cranberries, thyme and sugar. Add lemon juice, Campari and (of course) Champagne. Serve with fresh cranberries as a garnish. Sparkling Julep. A take on the classic Kentucky Derby drink, this one contains the usual mint leaves, simple syrup, bitters and cognac, but also adds in two delightful shots of Champagne or other bubbly wine. Serve with a lemon twist. And for those who don’t see a recipe they like here? It’s the ideal time to get adventurous and make up your own recipe for delicious cocktails that are made with bubbly! National Bubbly Day Timeline1662English add sugar to make wine “bubbly” English Scientist Christopher Merret writes about a second fermentation process in the bottled wine using sugars from Caribbean colonies.[1]1697Dom Perignon starts making sparkling wine Dom Perignon is a French Benedictine Monk who experiments to get wine to ferment in the bottle, the product which will eventually be named “champagne” after the region where the grapes are grown.[1]1754Prosecco is first made Following in the footsteps of the French, those in the northeastern region of Italy begin making Prosecco which will eventually, more than 200 years later, overtake champagne in popularity.[1]1872Spaniards make Cava Following the traditional method of the French and Italians, the Spaniards begin producing their version of sparkling “bubbly” wine.[1]2017First National Bubbly Day is celebrated Begun by Freixenet Cava, which is a sparkling wine that comes from Spain, National Bubbly Day invites people to pop open a bottle and join in on the fun.
English add sugar to make wine “bubbly”
English Scientist Christopher Merret writes about a second fermentation process in the bottled wine using sugars from Caribbean colonies. [1]
Dom Perignon starts making sparkling wine
Dom Perignon is a French Benedictine Monk who experiments to get wine to ferment in the bottle, the product which will eventually be named “champagne” after the region where the grapes are grown. [1]
Prosecco is first made
Following in the footsteps of the French, those in the northeastern region of Italy begin making Prosecco which will eventually, more than 200 years later, overtake champagne in popularity. [1]
Spaniards make Cava
Following the traditional method of the French and Italians, the Spaniards begin producing their version of sparkling “bubbly” wine. [1]
First National Bubbly Day is celebrated
Begun by Freixenet Cava, which is a sparkling wine that comes from Spain, National Bubbly Day invites people to pop open a bottle and join in on the fun.