National Beer Can Appreciation Day
Raise a toast to the unsung hero of your backyard BBQs, the trusty vessel that keeps your brew ice-cold and endlessly refreshing.
Celebrate beer can artistry and collectibility to drive canned beer sales, limited-edition releases, and collector community engagement in January.
- Spotlight rare/limited-edition beer can designs and artist collaborations (e.g., band-branded cans)
- Feature beer can collector stories and showcase collections via user-generated content
- Promote in-store displays of unique can labels and encourage sampling of diverse canned beer varieties
- Partner with craft breweries to launch exclusive January can designs or collector packs
Beer has been one of the staples of health and diet for thousands of years, and there are those who say that access to Beer is one of the reasons that the slaves of Egypt were able to build those huge pyramids. The ability to preserve calories and not rot cannot be underestimated!
While back then the beverage was held in clay vessels, the container of choice today is the aluminum can. This tradition was first started in 1935, and on the heels of it came a never ending parade of varieties of labeling.
From the serious to the comical, there’s no limit to what a label might contain. Beer can collectors all over the world have built sizable collections demonstrating the length and scope of artistic talent of beer can designers all over the world. It’s not just the art either!
The technical innovations that have changed over the ages are also appreciated, from the first cans that had to be opened with a church key to modern cans that can be popped with just a pull of the thumb. That delightful hiss is always there to herald in the beginning of a great afternoon.
Pick Up Some Beer in Cans
Your appreciation can start simple with a visit to your local grocery store. Beer of all varieties can be found on every shelf, and a close look will tell you that labeling is serious business. Beer cans come in every variety you can imagine, including those put out by bands.
Enjoy Collector Beer Cans
One particularly iconic beer label is for Iron Maiden beer, which contains the iconic mascot of the band, Evil Eddie! For some real variety, you can go to a collectors convention or even just pop over to a proper alcohol dealer to really get a spread. Once you finish admiring the can, pop it open and enjoy the frothy brew inside! National Beer Can Appreciation Day TimelineJanuary 24, 1935 First Commercial Beer Cans Sold Krueger Brewing Company makes history by selling the first canned beer in Richmond, Virginia, marking the commercial debut of the beer can in partnership with the American Can Company. The cans were made of tin-plated steel and required a church key to open. 1958 Introduction of Aluminum Cans The Hawaii Brewing Company introduces the first aluminum beer cans for Primo Beer, known for being lighter and corrosion-resistant compared to their steel predecessors, thus revolutionizing beer packaging. 1962 Invention of the Pull-TabEngineer Ermal Fraze invents a removable pull-tab that revolutionizes beer can opening, eliminating the need for a separate opener and enhancing consumer convenience.Late 1960s–1970s Introduction of the Stay-Tab To counter safety concerns from sharp pull-tabs, the stay-tab is developed. This innovation allows the tab to remain attached to the can after opening, reducing litter and hazard risks. 1975 Wide Adoption of Aluminum Cans The use of aluminum becomes standard in the beer industry, favored for its recyclability and ease of chilling, further establishing aluminum cans as a staple in beer distribution.
First Commercial Beer Cans Sold
Krueger Brewing Company makes history by selling the first canned beer in Richmond, Virginia, marking the commercial debut of the beer can in partnership with the American Can Company. The cans were made of tin-plated steel and required a church key to open.
Introduction of Aluminum Cans
The Hawaii Brewing Company introduces the first aluminum beer cans for Primo Beer, known for being lighter and corrosion-resistant compared to their steel predecessors, thus revolutionizing beer packaging.
Invention of the Pull-Tab
Engineer Ermal Fraze invents a removable pull-tab that revolutionizes beer can opening, eliminating the need for a separate opener and enhancing consumer convenience.
Introduction of the Stay-Tab
To counter safety concerns from sharp pull-tabs, the stay-tab is developed. This innovation allows the tab to remain attached to the can after opening, reducing litter and hazard risks.
Wide Adoption of Aluminum Cans
The use of aluminum becomes standard in the beer industry, favored for its recyclability and ease of chilling, further establishing aluminum cans as a staple in beer distribution.