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Canadian Beer Day

Join or host a Canadian beer event, or just gather your friends or family and have a taste-testing of various kinds of Canadian beers in your own home.

Marketing angleinferred

Drive beer sales and bar/brewery traffic by positioning Canadian Beer Day as a patriotic tasting occasion for craft beer enthusiasts and casual drinkers alike.

Relevance 62high intent

Spotlight heritage Canadian breweries (Molson, Moosehead, Alexander Keith's) with limited-time promotions
Host or promote brewery tours and beer-tasting events in the week leading up to Canadian Thanksgiving
Create user-generated content campaigns around home beer tastings with friends and family
Partner with bars and pubs to feature Canadian beer flights and exclusive Canadian brews

History

We know that people have been brewing beer for at least 7,000 years. The first written record humans have of beer being brewed is written on a papyrus that dates back to around 5,000 BC.

However, these beers weren’t like what people now know and enjoy today. The beers of those days were probably strong drinks, and made with fruit such as dates and pomegranates, as well as herbs.

Beer has been historically important in many countries around the world, especially in many European countries and those connected to them due to their strong brewing traditions.

Many people estimate that Canada became a beer brewing place because grapes were less likely to be grown in the northern regions, which made it difficult to make wine.

The first record of brewing in Canada is from the year 1646, when a Jesuit Brother began brewing in what was then called New France, the French colonies of continental North America. By the 1980s, regional breweries began to grow, offering plenty of choice to the Canadian beer drinker.

The brewing business today in the country has become huge, and the Canadian beer trade is thriving. The aim of Canadian Beer Day is to raise the profile of beer that is made in Canada, bringing brewers together and demonstrating how the industry involves communities and ties to agriculture.

Today, Canada ranks number 20 in the world when it comes to beer consumption per person. Candian Beer Day 2019 was the first event promoting the industry and the plan is to continue it on for many years to come. The first event was held at a brewery in Saskatoon, Canada.

Welcome to Canadian Beer Day!

How to celebrate

Try Different Kinds of Canadian Beer

Of course, the best way to join in on the celebrations of this day is to have a Canadian beer! No matter where in the world you find yourself, this is the day to get access to a beer made by the friendly northern North Americans, those delightfully kind Canucks. Try out one of these beers that Canadians have loved making (and drinking): Molson Canadian. Molson brewery was founded back in 1786, about 80 years before Canada became its own country! It continues to be the oldest brewery in North America, and the second oldest company in Canada. Moosehead Lager. Using only 100% Canadian barley and Spruce spring water, this beer offers a balance between malty sweetness and hoppy bitterness. Great Western Pilsner. Although the Pilsner originated in Europe (Czech Republic), the Canadians at Great Western have taken it to a fine level with this beer that boasts sweet malt tones and a crisp finish. Alexander Keith’s India Pale Ale. Don’t be fooled by the “India” in the name as this type of beer has been beloved among Canadians for many years. It’s a pale, blonde beer that has won honors at the Canadian Brewing Awards.

Join a Canadian Beer Day Event

Celebrate Canadian Beer Day by attending a special beer event, which is often held in the capital of Canada, Ottawa. Join in with the celebrations of Canadian beer and learn all about the industry. Check out local pubs and bars, find a nearby beer tasting, go on a brewery tour or just commit to getting together with friends to make a toast to Canadian Beer Day.

Hold a Canadian Beer Day Event

For those who are brewers or those who work in the brewing industry, a great way to join in would be by putting on a special event for Canadian Beer Day. Invite various partners and others in the brewing industry to events to discuss the industry or, even better, open events up to the general public. Events such as brewery tours, beer tastings or parties and bar nights based around beer are all great ways to appeal to the public and promote Canadian beer to those around the country.

Visit the Canadian Beer Day Website

Get involved in the various beer day happenings, with resources offered by the sponsors of Canadian Beer Day. With almost 150,000 jobs sponsored by the beer industry, including 9,000 wholesale and distribution workers, it’s a great idea for Canadians (and their friends around the world!) to get connected in support of this day. Enjoying a beer and sharing it on social media is a great way to spread the word about the day too!

FAQ

What was Prohibition like in Canada, and how did it affect beer?

Prohibition hit Canada differently across provinces. While the U.S. banned alcohol from 1920-1933, Canada had a patchwork approach. Some provinces, like Prince Edward Island, banned alcohol for nearly 50 years, while others repealed restrictions quickly. During Prohibition, Canadian breweries survived by producing “near beer” (low-alcohol beer) and exporting stronger brews to the U.S., often fueling underground trade. Many breweries, like Labatt and Molson, thrived by pivoting their business strategies.

What’s the weirdest Canadian beer ingredient ever used?

Some Canadian craft brewers experiment with bizarre ingredients. Yukon Brewing made a beer with spruce tips, mimicking early explorers’ scurvy-preventing brews. More extreme? Storm Brewing in British Columbia once brewed a beer using Reese’s Peanut Butter Cups. Meanwhile, Toronto’s Bellwoods Brewery crafted a beer inspired by fruit punch, loaded with cherries and raspberries.

Is there a record for Canada’s most expensive beer?

Yes! In 2017, Storm Brewing released a limited-edition beer aged in barrels that once held some of the world’s priciest whiskey. At $100 per bottle, it was one of the most expensive Canadian beers ever sold. Another contender? Aged Iceberg Beer from Newfoundland, made with thousands-year-old iceberg water, sells for about $50 a bottle.

What’s the connection between Canadian beer and hockey?

Beer and hockey go hand in hand, but the connection runs deep. Many NHL arenas sell Molson and Labatt as the go-to choices. Labatt even sponsored the Toronto Maple Leafs for decades. In the 1980s, Wayne Gretzky appeared in Molson ads. Even today, beer commercials dominate hockey broadcasts, solidifying the bond between Canada’s favorite pastime and its national drink.

Do Canadians actually drink more beer than Americans?

Yes! On average, Canadians consume about 68 liters of beer per person annually, slightly more than Americans. The biggest beer lovers? Residents of Newfoundland and Labrador, who outdrink all other provinces, thanks to their love for local brews.

What’s a Canadian beer mile, and has anyone set a record?

A beer mile is a race where runners chug a beer every quarter-mile. Some of the fastest times ever recorded are by Canadians! Corey Bellemore from Ontario holds the world record, running a 4:28 beer mile while drinking four beers along the way.

Why do Canadian beer bottles have stubby versions?

“Stubbies”—short, fat beer bottles—were a Canadian staple from the 1960s to 1980s. Breweries introduced them to reduce shipping costs and encourage returnable bottles. They disappeared in the 1980s when American-style longnecks took over. However, craft brewers have revived them as a nostalgic throwback.

What’s the strangest Canadian beer law?

In Alberta, you can’t buy a cold beer in some liquor stores—only room-temperature bottles are allowed. Why? This prevents customers from drinking immediately after purchase. Another odd law? Until 2015, Saskatchewan banned happy hour price reductions, meaning beer prices had to stay consistent all day.

What’s the deal with “beer snakes” at Canadian sporting events?

Canadian sports fans love stacking empty beer cups into giant “beer snakes” at stadiums. This practice became famous at Winnipeg Blue Bombers games, where fans once built a 100-foot-long snake using thousands of cups.

Has a Canadian beer ever made it to space?

Yes! In 2017, a craft brewery in New Brunswick sent yeast to the International Space Station. Scientists tested whether beer yeast could survive microgravity, paving the way for future space-brewed beer. Astronauts didn’t drink it, but the yeast later made its way into a batch of beer back on Earth.