theMarketing Calendar
Log inSign up
← All days
day · fixed · day 364 of 365

National Bacon Day

Fry up a crispy, meaty treat for every meal of the day or try weird and wonderful creations like bacon brownies and bacon-flavored floss.

Food & DrinkMeat72
Marketing angleinferred

Drive December traffic and sales by celebrating bacon indulgence across breakfast, lunch, and dinner occasions with both classic and novelty bacon products.

Relevance 72high intent
  • Share user-generated bacon creations (brownies, milkshakes, unique recipes) on social media
  • Partner with breakfast/brunch spots and casual dining chains for limited-time bacon bundles
  • Promote novelty bacon products (flavored floss, jelly beans, Baconnaise) as gift-with-purchase or seasonal SKUs
  • Create 'Bacon Challenge' content featuring extreme or unexpected bacon dishes

Marketing playbookideas
Notable campaigns5
  • Hormel Foods (2023): Curated collection of bacon recipes and brand highlight for National Bacon Lover's Day (Aug 20), showcasing versatility from traditional breakfast to gourmet dishes and desserts like candied bacon and bacon ice cream
  • McDonald's (2026): Free bacon, egg & cheese offering through their mobile app on National Bacon Day
  • Starbucks (2026): Free bacon breakfast sandwich through their app on National Bacon Day
  • Five Guys (2026): Free bacon add-on to milkshakes on National Bacon Day
  • Sonic (2026): Bacon burrito promotional offer under two dollars on National Bacon Day
Campaign ideas8
  • Launch a limited-time bacon-themed breakfast or menu item with exclusive flavors (maple bacon, candied bacon, bacon-wrapped proteins)
  • Flash sale or limited-quantity promotion: Offer 50% off bacon products or 'Buy 2, Get 1 Free' deals on bacon varieties
  • UGC Recipe Contest: Invite followers to share creative bacon recipes or bacon dishes, judge top entries, award winners with free products or gift cards
  • Partner with micro-influencers for bacon unboxing videos and taste-testing content across TikTok and Instagram
  • Bacon-flavored product drops: Launch limited-edition bacon-infused snacks, seasonings, or sauces available only on Dec 30
  • Email blast to subscribers: 24-48 hour early access to Bacon Day deals or exclusive bacon bundles before public release
  • In-store sampling or demo: Set up bacon taste stations in grocery stores or restaurants to drive trial and purchase
  • Podcast or YouTube series tie-in: 'Bacon Stories' featuring industry experts, chefs, or farmers discussing bacon heritage and cooking methods
Social angles5
  • 'It's the most wonderful time of the year...' [showing bacon sizzling] Happy National Bacon Day! 🥓 What's your fave bacon prep? #NationalBaconDay #BaconForever
  • We don't mean to be salty, but bacon deserves its own holiday. Let's celebrate! Tag someone who needs bacon in their life 👇 #BaconDay
  • POV: You wake up Dec 30 and the whole internet is obsessing over bacon. You're welcome. #NationalBaconDay #BaconLife
  • Not to overcook it, but bacon makes EVERYTHING better. Prove us wrong 🥓✨ #NationalBaconDay #BaconRecipes
  • Crispy. Smoky. Salty. Why does bacon season our hearts more than our breakfast? Drop your bacon love story 👇 #NationalBaconDay #BaconLover
Ad copy starters5

Sizzle into the season: Buy 2 bacon packs, get 1 free. Offer ends Dec 30.

December 30 is National Bacon Day. Yours is already on the grill.

Crispy. Smoky. Worth every calorie. Celebrate National Bacon Day with 50% off.

From breakfast to dessert, bacon belongs everywhere. Shop our limited-edition bacon drops now.

Bacon today, bacon tomorrow, bacon forever. Happy National Bacon Day—now with exclusive deals.

Tips4
  • Plan ahead: Brands should tease National Bacon Day deals 1-2 weeks in advance to build anticipation and drive email list growth. Stock issues happen fast with viral food days.
  • Go beyond breakfast: Don't limit bacon to traditional breakfast imagery. Show bacon in burgers, appetizers, desserts, and snacks to reach broader audiences and expand purchase occasions.
  • Keep inventory visible: Highlight stock limitations or exclusivity ('Limited quantities available Dec 30 only') to drive urgency and same-day purchases.
  • Partner with food retailers & restaurants early: Coordinate with Kroger, Walmart, Denny's, IHOP chains to ensure consistent messaging and bundled promotions across channels.

History

The origins of Bacon stretch back into the middle ages, with the name of this delicious meat originating in Middle English from the word “Bacoun”. Following it back, it can be found in France as Bako, Germany as Bakko, and even in old Teutonic as Backe.

All of these words mean “back”, and what does that reveal about bacon? That’s right. It’s made from the back of the pig!

But those listed above are not even the earliest example of bacon. It seems that the first bacon was known to have come from the Romans, and was known as ‘Petaso’.

With a long and delicious history, making bacon has been a popular method of preserving meat and adding a certain flavor to it by soaking it in a specialized brine.

In fact, there were even certain breeds of pigs that were specially bred for their copious back meat, including breeds such as Yorkshire and Tamworth.

Although it wasn’t always just the back meat that was referred to as Bacon. At one time the word referenced any kind of preserved pork, but that usage fell out of practice in the 17th Century.

Even today, however, there remain some questionable definitions of “bacon”. For instance, what Americans refer to as bacon is different from their neighbors to the north, the Canadians. And in England, what Americans would refer to as just “bacon” would be called “streaky bacon”, “rashers” or “crispy bacon”.

But no matter the controversy or differences in terminology, bacon is beautifully tasty meat that certainly deserves its own day to celebrate! And thats what National Bacon Day is all about.


How to celebrate

Eat Lots of Bacon

The best way of celebrating this dedication to swine delicacies is by indulging in the delicious treats that come from those favorite four hooved friends. A great start would be by going to an all-you-can-eat breakfast place that has bacon on the menu. These do exist and they are great! Then, later in the day, head on out to a favorite lunch stop and get a club sandwich or another bacon-y treat. Some might prefer a cheeseburger with extra bacon! Whatever bacon-y goodness is chosen, be sure to share it with friends and loved ones so they, too, can enjoy National Bacon Day!

Try a Unique Bacon Treat

There’s certainly more to bacon than just meat on meat. Bacon is an open-minded kind of food and has already been known for being part of any of the three major meals of the day. But in recent years it has expanded even more! There are bacon chocolate milkshakes, bacon-flavored lubes, bacon-flavored chewing gum, and a million other variations. Bacon-flavored dental floss, bacon jelly beans, maple bacon lollipops, bacon peanut brittle and even bacon mayonnaise (“Baconnaise”) to spread on sandwiches. This day offers no shortage of opportunities for trying something new!

Get Creative with Bacon

For those who love to spend time creatively in the kitchen, this is the perfect opportunity to make some unique bacon creations! Get inspired by these ideas and then come up with some other clever ones too: Bacon Brownies. The combination of bacon and chocolate might seem strange to some people, but those who have tried it usually fall in love with the decadent contradiction between sweet and savory. This treat is easy to make, just by adding some tiny morsels of crispy bacon to a chocolatey brownie recipe. Bacon Sushi. Get rid of the raw fish and seaweed and, instead, use this favorite food! Actually, people who want to can keep the raw fish, or just use rice and veggies as fillings. Simply replace the nori with bacon. Bacon Tacos. Taking the breakfast burrito to new heights, this idea actually weaves bacon into a tortilla to be used as the taco shell. Then fill with normal taco fillings for a delightful departure from the usual Tex-Mex game. Bacon Cookies. Following along the lines of the brownies above, cookies made with bacon are a strangely more-ish treat. Make a typical chocolate chip cookie recipe and then add in chopped slices of crispy bacon. Divine!

Join the Bacon of the Month Club

The celebration of bacon doesn’t have to be limited to only one day! Take it all throughout the year by joining a Bacon of the Month Club. A few different companies will send a different variety of bacon to your door each month–it’s not even necessary to leave home!

Don Some Bacon Themed Garb

To really get into the spirit of the holiday, a great idea would be to get one of the hundreds of bacon-themed pieces of clothing that are now available. There’s bacon underwear and bras, pants and pajamas, hats, socks, and sunglasses. If it can be worn, it has been made with bacon patterns applied to it. So get out there and celebrate National Bacon Day, and have a delicious day!


FAQ
What is the origin of the phrase “bring home the bacon”?
In 12th-century England, the Dunmow Flitch Trials awarded a side of bacon to married couples who could swear they hadn’t argued for a year and a day. This practice led to the expression “bring home the bacon,” symbolizing marital harmony and respect.
How did bacon contribute to World War II efforts?
During World War II, the U.S. government urged citizens to donate excess bacon fat. The glycerin extracted from the fat was essential in manufacturing explosives, showcasing bacon’s unexpected role in the war effort.
What was the first meal eaten on the moon?
Astronauts Neil Armstrong and Buzz Aldrin enjoyed bacon squares as part of their first meal on the moon during the Apollo 11 mission in 1969. This historic meal included bacon, peaches, sugar cookies, and coffee.
How is bacon celebrated in Des Moines, Iowa?
Des Moines hosts the annual Blue Ribbon Bacon Festival, attracting thousands of bacon enthusiasts. The event features bacon-inspired dishes, lectures, and even a bacon-eating contest, highlighting the community’s passion for this savory treat.
What is the significance of the “Bacon Explosion”?
The “Bacon Explosion” is a culinary creation featuring bacon-wrapped sausage, filled with crumbled bacon and barbecue sauce. This indulgent dish gained popularity during the bacon mania of the late 2000s, exemplifying the era’s inventive bacon recipes.
How do different cultures incorporate bacon into their cuisines?
Globally, bacon takes various forms: Italy’s pancetta is a seasoned, salt-cured pork belly; Korea’s samgyeopsal consists of thick, unseasoned pork belly slices grilled at the table; and Canada’s peameal bacon is wet-cured and rolled in cornmeal, offering a leaner alternative.
What is the United Church of Bacon?
Founded in Las Vegas, the United Church of Bacon is a satirical church that uses bacon as a symbol to promote skepticism and secularism. It has attracted thousands of members and even conducts wedding ceremonies, all in the name of bacon.
How has bacon been used in unconventional products?
Beyond the plate, bacon has inspired products like bacon-scented cologne, bacon-flavored dental floss, and even bacon-infused soap. These novelty items cater to bacon enthusiasts eager to incorporate their favorite flavor into everyday life.
What is the “Flitch of Bacon” custom?
The “Flitch of Bacon” is an old English custom where married couples could win a flitch (side) of bacon if they could prove, after a year and a day of marriage, that they had lived in harmony and had not regretted their union. This tradition dates back to at least the 13th century and has been revived in some English towns.
How did bacon become a pop culture phenomenon in the 2000s?
The late 2000s saw a surge in bacon’s popularity, often referred to as “bacon mania.” This trend featured bacon in various media, novelty products, and culinary experiments, solidifying its status as a cultural icon.