National Bacon Lovers Day
National Bacon Lovers Day is a delightful celebration for all bacon enthusiasts. This day highlights the universal appeal and deliciousness of bacon.
Capitalize on viral bacon enthusiasm with limited-time bacon-forward menu items, recipe content, and user-generated social campaigns to drive foot traffic and online sales.
- Share customer bacon creations with #BaconLoversDay hashtag for UGC contests
- Launch bacon-infused product bundles or limited-edition flavors (maple, applewood smoked, spicy)
- Partner with food influencers for bacon recipe videos and tasting challenges
- Host in-store bacon tasting events or breakfast pop-ups to drive retail traffic
Notable campaigns5
- Hormel Black Label Bacon (2023): Curated collection of bacon recipes spanning breakfast, lunch, dinner, and desserts (bacon street corn, tacos, candied bacon, bacon ice cream, cinnamon rolls) to showcase versatility beyond the breakfast plate
- Bake'N Bacon (Philadelphia) (2025): Full menu of bacon-forward creations including signature bacon egg & cheese burger and sweet-savory bacon caramel burger, treating bacon as centerpiece not side dish
- Bacon Nation (Las Vegas) (2025): Menu featuring thick-cut bacon strips alongside loaded French toast and entrees slathered with bacon honey butter and maple syrup
- Wendy's (2025): Offered Jr. Bacon Cheeseburger for $0.01 with any purchase via the Wendy's app on National Bacon Day (Dec 30)
- McDonald's (2020s): Travis Scott Meal collaboration featuring Quarter Pounder with cheese, bacon, lettuce, with fries, BBQ sauce, and Sprite—so successful it created ingredient shortages nationwide
Campaign ideas5
- Partner with breakfast/brunch restaurants to create limited-time bacon-forward dishes (street tacos, loaded French toast, bacon candy burgers) that drive foot traffic on Aug 20
- Run a user-generated content contest on Instagram/TikTok asking followers to share their most creative bacon creations (sweet, savory, or unexpected); repost winners and give away bacon products
- Launch an in-store or in-app flash deal—$0.01 bacon products or BOGO bacon sides to drive app downloads and traffic on National Bacon Lovers Day
- Host a live recipe demo or 'Bacon ASMR' video on social—showcase different cooking methods (crispy oven bacon, grilled bacon, candied bacon) to reach food content lovers
- Collaborate with a local influencer or chef to create exclusive bacon recipe content and cross-promote on both brands' channels for expanded reach
Social angles5
- Behind-the-scenes: How is your bacon made? From cure to crispy—take followers through the production process with candid shots #NationalBaconLoversDay
- Nostalgia angle: Remember when… polls asking followers to vote on bacon memories (first bacon breakfast, bacon-wrapped favorites, most unexpected bacon use) #BaconDay #NostalgiaMarketing
- Trend-jacking: Caption food trends with bacon—'POV: You just found the perfect way to upgrade [dish]' paired with bacon-centric visuals #NationalBaconLoversDay
- Comedy/meme-worthy: 'Bacon or [opposite]' polls—bacon vs. turkey, bacon crispy vs. chewy, etc. Drive engagement with relatable humor #BaconLoversDay #FoodTake
- Recipe series: Carousel posts or Reels showing bacon beyond breakfast—bacon in desserts, cocktails, salads, wraps. Educate & inspire #RecipeInspo #BaconCreativity
Ad copy starters5
“Everything's Better with Bacon. Prove it on Aug 20. #NationalBaconLoversDay”
“Crispy. Smoky. Salty. The hero ingredient that makes every meal better. Celebrate Bacon Lovers Day with us.”
“From breakfast to dessert—bacon transforms everything. Grab yours before they're gone. Limited-time offers Aug 20.”
“Your favorite ingredient just got a whole day. What's your bacon move? Shop now for National Bacon Lovers Day deals.”
“Bacon makes it better. And our August 20 offers make it unbeatable.”
Tips4
- DO: Lead with sensory language—'crispy,' 'smoky,' 'salty,' 'sizzle'—to make bacon irresistible in copy and captions. These words drive cravings and engagement.
- DON'T: Pigeonhole bacon as breakfast-only. Highlight sweet, savory, and unexpected applications (candied bacon, bacon ice cream, bacon in cocktails) to reach broader audiences and position your brand as innovative.
- DO: Offer limited-time, urgency-driven deals or exclusive products on the day itself. Flash sales, $0.01 add-ons, or app-exclusive coupons drive immediate action and app adoption.
- DON'T: Forget to engage local—partner with nearby restaurants, butchers, or food businesses. Cross-promotion amplifies reach and builds community credibility faster than national ads alone.
National Bacon Lovers Day, celebrated on August 20th, honors the love and appreciation for bacon in all its forms.
This delicious day’s history is tied to the internet and social media, which played a significant role in its creation and popularity.
The official celebration of National Bacon Lovers Day started in 2015. Social media buzz and viral content, especially a famous video featuring a bacon-wrapped grilled cheese sandwich, sparked widespread interest and love for bacon.
This digital enthusiasm led to the establishment of the day as a time for bacon fans to indulge in their favorite dishes and share their love for bacon online.
Bacon itself has a long history, dating back to ancient times. The Chinese began salting pork bellies as early as 1500 BCE, which is considered the earliest form of bacon. The Romans also enjoyed a type of bacon called “petaso,” which they prepared by boiling and seasoning.
In the United States, bacon’s popularity soared in the 1920s when pre-sliced, packaged bacon became available, making it a household staple. This innovation was largely thanks to Oscar Mayer, who patented the first packaged sliced bacon, revolutionizing its availability and convenience.
National Bacon Lovers Day celebrates bacon’s rich history and its cultural significance. It’s a day for bacon enthusiasts to try new recipes, enjoy classic bacon dishes, and share their passion for this beloved meat.
Host a Bacon Bonanza Breakfast
Kickstart National Bacon Lovers Day with a bacon-filled breakfast bonanza! Invite friends and family over and cook up a storm. Serve classic bacon and eggs, but don’t stop there. Think bacon pancakes, bacon muffins, and even bacon waffles. Everyone can enjoy a morning feast where bacon is the star of the show.
Bacon Recipe Exchange
Gather your fellow bacon enthusiasts for a fun recipe exchange. Each person brings their favorite bacon dish and the recipe to share. This way, everyone leaves with new ideas and delicious recipes to try at home. From bacon-wrapped dates to bacon-infused cocktails, the possibilities are endless and mouthwatering.
Bacon-Themed Costume Party
Why not dress up to celebrate your favorite cured meat? Host a bacon-themed costume party where guests come dressed as bacon or in bacon-inspired outfits. Think bacon hats, bacon T-shirts, or even a full bacon suit. The creativity will be just as delightful as the bacon treats served at the party.
Bacon Tasting Event
Set up a bacon-tasting event with various types of bacon. Include different flavors, such as maple, applewood smoked, and spicy bacon. Arrange the samples and let everyone vote on their favorite. This fun and tasty activity will help you discover new bacon varieties and a new favorite.
Create Bacon Art
Get crafty with bacon! Organize a bacon art contest where participants create artwork using bacon as the main material. From bacon sculptures to bacon mosaics, the art can be as creative and whimsical as you like. Plus, the bonus is that you can eat your art afterward, making it a deliciously fun activity.