National Adoption Month
Building a family through love, regardless of biology, weaving unique stories and bonds that defy any textbook definition of what it means to belong.
Position your brand as a family-inclusive advocate by supporting adoption awareness and connecting with parents and families building non-traditional households in November.
- Share adoption success stories and testimonials from families in your community
- Highlight family-friendly products/services that support all family structures
- Partner with adoption agencies or foster-care nonprofits for co-branded awareness campaigns
- Create educational content about adoption resources and the adoption journey
Also called Adoption Awareness Month, it began in 1976 when Massachusetts Governor Michael Dukakis announced an Adoption Week to promote the need for families to adopt children in foster care. From there, then holiday became official under the presidency of Ronald Reagan in 1984. A few years later, in 1995, President Clinton proclaimed that Adoption Week should be changed to a month instead of a week because of the pressing need for adoptive families to take part in adopting children. From there, President Clinton expanded the adoption process by allowing families to use the internet as a resource for adoption.
National Adoption Month became a national holiday for people to take part in. Current officials and candidates generally support this effort, and since then, National Adoption Month has been proven to be somewhat successful. Since 2014, roughly 50,000 children have been adopted each year with the average age being about 7 years old. However, more statistics state that while 81.5 million Americans have considered adoption, about 23,000 children age out of foster care without finding a family. While more research is still in the process as each year passes, adoption is an important decision to make in a person’s life and should always consider all of the factors at play.