National Adoption Week
National Adoption Week is an annual event that celebrates the positive impact of adoption on children and families. This week provides an opportunity to share inspiring stories from adoptive families and highlight how adoption changes lives.
Position your brand as a champion of family formation and social good by sponsoring or amplifying adoption stories and resources during National Adoption Week.
- Share real adoptive family stories that showcase resilience and love—humanize your brand through authentic testimonials
- Host a virtual or in-person storytelling event or fundraiser that drives community engagement and positions your company as a values-driven partner
- Create educational content about the adoption process and resources to build trust and authority with families considering adoption
- Launch a matching campaign where customer purchases or donations support adoption agencies and foster-care initiatives
National Adoption Week started in 1976. Governor Mike Dukakis of Massachusetts launched it to raise awareness about the need for adoptive families for children in foster care.
His initiative quickly spread across the United States. This awareness effort highlighted the importance of providing loving homes for children in need.
In 1984, President Ronald Reagan made it an official national event. He proclaimed a week in November as National Adoption Week. Reagan’s proclamation emphasized the benefits of providing permanent homes for children, especially those who need special care.
The aim was to encourage more families to consider adoption, particularly for children who might otherwise struggle to find a home.
By 1995, the initiative had expanded. President Bill Clinton extended the observance to cover the entire month of November, which is now known as National Adoption Month.
This expansion further increased awareness and support for adoption, making it a vital part of efforts to ensure every child has a safe, loving home.
Host a Storytelling Event
Gather family, friends, and community members for a cozy evening of storytelling. Invite adoptees and adoptive families to share their unique journeys. Use a mix of funny, heartfelt, and inspiring stories to keep everyone engaged. This can create a supportive environment where people learn and connect through shared experiences.
Create Memory Boxes
Organize a craft session to make memory boxes. Encourage participants to fill these boxes with photos, letters, and mementos. This can be a wonderful way for adoptees to celebrate their past and cherish their heritage. Everyone loves a good DIY project, especially when it’s packed with sentimental value.
Volunteer at Adoption Agencies
Offer time and skills to local adoption agencies. Help organize events, manage paperwork, or provide support. Agencies often need volunteers, and this is a great way to give back. Plus, it’s a fantastic way to meet new people who share a passion for adoption.
Spread Awareness on Social Media
Turn your social media channels into awareness hubs. Share facts, stories, and resources about adoption. Use hashtags to connect with a wider audience and encourage others to join the conversation. It’s a fun and impactful way to use your online presence for good.
Host a Fundraiser
Throw a quirky fundraiser, like a bake sale or a fun run, to support adoption-related causes. Get creative with themes and activities to attract participants. Raising funds can provide essential support to adoption agencies and families, making a real difference in children’s lives.