World Yoga Day
Twist, stretch, breathe in and out, feel the stress melt away, feel the joy flowing in — journey towards a better version of yourself.
Position yoga studios, wellness apps, and fitness brands as champions of physical wellness and social good during World Yoga Day to drive class sign-ups and product trials.
- 'Start Your Yoga Journey This February' — beginner-friendly class promotions and free trial offers
- Behind-the-scenes stories of yoga instructors using the practice to support human rights causes
- 30-day yoga challenge tied to wellness goals (flexibility, stress relief, posture improvement)
- Partner with yoga influencers for live-streamed sessions or meditation guides
World Yoga Day was started several years ago by Samira Radsi, a yoga teacher living in Berlin, Germany. Samira says that the purpose for creating World Yoga Day was to harness the power of yogis all over the world to help victims of human rights violations. The idea just happened to come to her spontaneously when she was drinking a cappuccino one Saturday morning.
Soon, Samira shared her dream of helping people via yoga with her friend and fellow yoga teacher, Bjoern Wyrich, and they began to take action to make World Yoga day a reality.
One of the first steps was to get in touch with yoga schools in various places all over the world to find out how many of them would be interested in participating, and several hundred declared their support. The hope was to form a 24 hour world yoga marathon.
In general, the idea behind World Yoga Day is very simple: yoga teachers, yoga schools and yogis around the world donate a bit of their time, space and money to human rights causes. Each participating school organizes a two-hour yoga session during which all of the participants devote all of their thoughts and energy to people who have suffered human right violations in hopes that that will help those people feel stronger and more positive. Students may also donate as much money as they can afford, and the money collected is then donated to charities helping the victims.
One important aspect of the two-hour yoga session is that it must take place precisely from 11 am to 1 pm local time, so that the result will be a 24-hour yoga marathon in the intentions of those suffering violence and other forms of injustice.
Start Practicing Yoga
For those who have never gotten involved with yoga before, this would be a great time to get started! Whether through a beginner’s yoga class in a studio or even participating in a workshop online, World Yoga Day is the perfect opportunity to get moving, stretching, and mediating–for a very good cause. While there are more than 100 different types of yoga that can be practiced, Hatha yoga, Vinyasa yoga and Anusara yoga are particularly good places to start when it comes to beginners, but it really depends on each person’s particular goals.
Learn More About Yoga
Many people are not well versed on exactly what yoga is, what it is used for, and how it is connected to certain religious practices. And, although yoga certainly had its beginnings in mental and spiritual disciplines, the more Western versions of yoga take on a much more physical approach. Some yoga instructors might focus more on the mediation aspect where others will take a purely physical approach. Simply check in with an instructor or school before joining their class to find out which approach would be the best fit personally.
Benefits of Yoga
Even just practicing between 15 and 20 minutes of yoga each day or every other day can make significant improvements on a person’s daily life. Of course, studies and personal experiences differ, but many people report these types of benefits from practicing yoga on a regular basis: Improved flexibility and posture. The simple act of stretching beyond normal limits on a regular basis shows slow but steady improvement. Many people can’t even touch their toes when they start, but may eventually be able to do a backbend. Healthy posture. Improved flexibility also allows the body to build strength that holds the head and back in a healthier position that can reduce pain in the back, neck, shoulders, hips and more. This also keeps the spine healthy and protects it from injury. Benefits bone health. The strength and weight-bearing exercises of yoga offer the opportunity to ward off bone weakening illnesses such as osteoporosis.Improved circulation and blood flow. As the body bends, moves and breathes in a focused manner, more oxygenated blood is freed to flow throughout the body and back to the heart. And through relaxation exercises circulation is increased, especially in the extremities such as the hands and the feet.
Participate in a World Yoga Day Session
The best way to celebrate this day is to participate! World Yoga Day takes place in hundreds of yoga schools worldwide, so find the one nearest you and sign up! No matter whether you practice Iyengar, Bikram, Anusara, Ashtanga, or Laughter Yoga, this day is the day that it is particularly possible to help make a difference in the world and in the lives of those who suffer needlessly. Even those people who have never tried yoga before don’t need to worry! This day is the perfect time for people to see for themselves why so many people in the world are in love with it. Who knows, what starts as a bit of charity may end up a significant part of a new, healthier lifestyle? And even for people who can’t afford to donate much financially, remember that the money is important to help victims of human right violations, but so is the spirit, making the gift of energy invaluable. So take the opportunity this day offers to help both yourself and those who need it most and take part in World Yoga Day! World Yoga Day FAQsWhat is World Yoga Day?World Yoga Day was a dream of Samira Radsi to use the benefits of Yoga to help the victims of human rights infringement. This idea was meant to create union among those who practice Yoga as well as encouraging its use to benefit those in need.What is Yoga good for?Yoga has a variety of health benefits when practiced appropriately. Even without the religious or spiritual side, the physical practice of yoga can help with mental well-being, stress relief, increased flexibility, improved cardio health, reduced inflammation and much more.[1]Who is the father of Yoga?Considered to be the father of modern yoga, Patanjali was the author of the Yoga Sutras, a revered text which mentions the twelve yoga poses. He lived from approximately 200 BC to 150 BC.[1]How is Yoga good for your mental health?In addition to physical stretching, yoga has a focus on breathing and meditation which can lead to a sharper brain, improved mood, reduced anxiety and depression, better sleep, and even reduced anger.Can Yoga help you lose weight?Certain types of Yoga that are active and more intense may actually burn enough calories to help with weight loss or, at least, to prevent weight gain. In addition, Yoga may help with increased metabolism and building muscle tone.[1]