World Watercolor Month
Head to your local art supply store, get some watercolors and a good canvas, and get your creative juices flowing. Draw a landscape, or express yourself abstractly.
Drive July art supply sales and creative engagement by positioning watercolor as an accessible, expressive medium for all skill levels.
- Share beginner watercolor tutorials and inspiration galleries to lower barriers to entry
- Partner with art educators and hobbyist influencers to showcase July watercolor challenges and community projects
- Promote bundled starter kits and supplies in-store and online with July-specific messaging
- Highlight the therapeutic and educational benefits of watercolor painting for stress relief and personal growth
World Watercolor Month was founded by Charlie O’Shields, creator of Doodlewash®. He realized after looking at the yearly calendar that of all the forms of art that had a day or month dedicated to them, watercolor was just plain left out!
Through his efforts, July was established as World Watercolor Month once and for all! Watercolor painting has a history stretching back to pre-history, with the earliest examples gracing the cave walls where ancient man used to live. Since that time art has played an important role in our society, bringing us together, inspiring us, and lifting our hearts during our darkest days.
It has also played an important part in education, serving to help bring equality to areas and topics typically impacted by socioeconomic boundaries. How odd is it then that art classes are one of the first sacrifices when budget cuts come along for our educational institutions?
Doodlewash turned its efforts to combat this trend by providing awareness to those young men and women who may otherwise not be able to develop their artistic creativity.