World Water Day
Ensuring the purity of this essential life source, a foundation for health and vitality, is a solemn duty for humanity's well-being.
Align your brand with global water access and sustainability to drive CSR credibility and engage eco-conscious consumers during March's peak awareness moment.
- Partner with UN campaigns to showcase your water conservation initiatives and reach 500K+ social media participants
- Feature celebrity endorsements and user-generated content around 'everyone has a role to play' messaging
- Launch limited-edition products or donations tied to clean water access in underprivileged communities
- Host or sponsor local Water Day events to build community goodwill and media coverage
It is an extremely sad but true fact: across the world there are 783 million people who still do not have access to clean water. While over 2.5 million people from across the globe still lack access to adequate sanitation facilities.
This concerning lack of accessible options for meeting these two basic human needs is a tragedy that people from across the globe are looking to reduce and manage, bringing clean water and better sanitation facilities to underprivileged communities across the world.
The first World Water Day was proposed in Agenda 22 of the 1992 United Nations Conference on Environment and Development that was held in Rio de Janeiro.
In December of that year, the United Nations General Assembly adopted the resolution that Water Day would be held each year. This would be a day dedicated to raising awareness around global water-related issues, with the key focus being on ensuring every community has access to a clean water supply.
In 1993, the first World Water Day was held, and has been held every year since then. It is from the need for clean water and adequate sanitation facilities for all, that World Water Day was born.
The United Nations decided to set up this day to help combat the clean water and sanitation crisis ongoing across the globe.
The aim of this event is to provide people with a day where they can focus on helping and supporting communities across the globe in gaining access to safe and clean water and safe sanitation facilities.
World Water Day also focuses on how normal people can help others in affected communities to reclaim their dignity while also improving their long-term health and wellbeing through access to clean, safe water.
Each year, certain other issues are also highlighted, such as safeguarding aquatic eco-systems local to communities.
World Water Day primarily focuses on access to clean water and adequate sanitation but it also looks at a number of water-related issues impacting the wider community.
Raise Awareness About World Water Day
Every year, Water Day and its campaigns target millions of people via social media, traditional marketing, and PR. There are also a number of dedicated websites and channels utilized by the UN for promoting, and raising awareness for the event. In 2017, for instance, 700 individual events were held in 110 countries, while there were over 500,000 authors active on social media using the dedicated hashtag. In 2018, there was an increase of 25% in the number of visits the website received as well as the maximum potential reach on social media growing larger. Celebrities are also a key part of World Water Day and how it is celebrated, with a number of well-known celebrities becoming part of the annual celebrations.
Get Involved with Water Day Events
People from across the globe get involved in Water Day events, and are encouraged by the UN to ‘do their bit’ with the key message being that ‘we cannot afford to wait – everyone has a role to play’. The UN encourages people to ‘do their bit’ by taking the time to learn what taking action means, sharing campaign messages far and wide, and taking steps to act and help in one way or another. Every year, communities from across the globe get involved in supporting Water Day. What’s fantastic about this global event is the fact that there are a wide number of ways that every community can get involved. There are a variety of options available to choose from, such as holding charity concerts, film screenings, and competitions, or hosting debates about the year’s focal topic, planning fundraising events, like swim marathons, triathlons, races, sports days, and fun runs, or organizing marches to raise awareness.
Attend Virtual Events
As well as face-to-face events, there are also a number of virtual events held each year. These consist of different activities, from social media debates and community chats to live webinars and Facebook virtual events. If you’re unable to take part in World Water Day by attending an event being held, that does not mean that you are unable to get involved.