World Toilet Day
A clean and hygienic bathroom is essential for a healthy lifestyle, and modern plumbing ensures we stay fresh and sanitized!
Position sanitation infrastructure and hygiene products as essential dignity and health drivers, targeting NGOs, governments, and corporate social responsibility initiatives.
- Sanitation access = human rights: partner with NGOs on awareness campaigns
- Corporate CSR angle: showcase plumbing/fixture companies' global sanitation projects
- Health & wellness tie-in: clean bathrooms reduce disease transmission and improve public health outcomes
- Inclusive design spotlight: highlight accessible toilet solutions for elderly and disabled populations
World Toilet Day was created by the World Toilet Organization in 2001. Secretary-General Ban Ki-moon of the United Nations said: “We have a moral imperative to end open defecation and a duty to ensure women and girls are not at risk of assault and rape simply because they lack a sanitation facility.”
He went on to talk about how having to defecate openly infringes on human safety and dignity, and how women and girls risk rape and abuse as they wait until night falls to relieve themselves because they lack of access to a toilet that offers privacy. Another issue is that toilets generally remain inadequate for populations with special needs, such as the disabled and elderly.
Since its inception, World Toilet Day has played a vital role in challenging governments, businesses and other groups to make changes. It has also worked towards breaking various taboos surrounding the topic, in order to facilitate discussion and lead to the creation of better, safer solutions.