World Scout Scarf Day
Dig out your old Girl or Boy Scout scarf and show your pride for this generations-old tradition that has taught so many kids important survival skills and more.
Celebrate Scout heritage and nostalgia by driving retail sales of Scout apparel, merchandise, and memorabilia while engaging both current scouts and alumni through pride-driven campaigns.
- Share your Scout scarf story: UGC campaign asking alumni to post throwback photos in their scarves
- Scout gear refresh: Promote new uniform collections and accessories for current scouts joining the tradition
- Nostalgia marketing: Target millennial/Gen-X parents with 'pass it on' messaging around Scout values and family legacy
- Partner with Scout organizations: Co-branded content highlighting survival skills, leadership training, and community impact
This scoutful holiday was created through a collaboration of Scout groups worldwide since 2007. It encourages current and former scouts to wear their scarves in pride as a symbol of the Scout’s promise and the spirit of Scouting.
The Scout’s promise is about being in the spirit of upholding Scout law, which includes being loyal, trusted, helpful to others, and obeys orders. The date of the event commemorates the first scout group to be ever created, which was located on Brownsea Island in 1907.
This holiday is part of a collection of holidays inspired by the Scouting movement during the first half of the twentieth century, which all started when a lieutenant general of the British Army named Robert Baden-Powell wrote a book for boys about scouting, called Scouting for Boys.
Once this book was published in 1907, many scouting groups started appearing all throughout Great Britain and eventually the rest of the world.
Specifically, since the scout scarf is a symbol of the Scout’s Promise, and for those who have pride in their Scout membership, this day is one of the perfect days for people all over the world to show off their scarfs and be proud of their Scout history.
On social media, there are competitions and videos from local scouting groups that show off these scarfs in the celebration to see who has the most pride.
Scouting started in the United Kingdom. However, there are now more than 38 million Guide and Scot members across the world, with the movement spanning 216 countries. International organizations differ across the world, with various activities, traditions, and uniforms. However, they all hold the same core values.
You will find the highest number of scouts in Indonesia. There are more than 17 million members of the scouting organization in Indonesia, which is called Gerakan Pramuka Indonesia. This makes it the biggest scouting organization in the world.
Despite the fact that scouting originated in the United Kingdom, it only comes 9th on the list in terms of the number of Scouts. Of course, it is a smaller country!
You may also be surprised to learn that Boy Scouts of America only started by chance. This happened in 1909 when William Boyce, who was an American businessman, was lost in the fog of London. Thankfully, he was approached by a small boy who offered to take him to his hotel.
Once he arrived at the hotel, he offered the boy some money to say thank you, however, the young boy refused it, stating that it was simply his good turn as a Boy Scout.
This piqued Boyce’s intrigue, and so he learned more before he returned to America. Once he was back, he decided to set up Boy Scouts of America, and the rest is history as they say.