World Bollywood Day
The vibrant, colorful world of Indian cinema is full of captivating music, dance, and drama that will transport you to another world.
Celebrate Indian cinema's global influence and cultural richness to drive engagement with South Asian audiences and Bollywood enthusiasts across streaming, fashion, and experiential brands.
- Behind-the-scenes Bollywood production content and film trivia
- Curated playlists of iconic Bollywood music and dance moments
- Cultural celebration posts featuring traditional Indian fashion and aesthetics
- Influencer takeovers with Bollywood fans sharing their favorite films and moments
When the Indian film industry began in the early 1900s, it started out in the same way as Hollywood – with silent films. But when talking films began in the form of Bombay Talkies, the industry began to grow in the 1930s. It was different than films from the West in that the driving force behind the films were simply the stars rather than the actual plot or story.
By the 1970s, the film industry in India was able to overtake the US Hollywood industry, thus earning the nickname Bollywood, which is a combination of the two words Bombay and Hollywood. Unlike Hollywood, which is the name of an actual city and location where many films are made, Bollywood indicates more of the idea of the industry.
When the name of the city of Bombay changed to Mumbai in 1995, the nickname Bollywood simply continued in use. As Bollywood grew into the 21st century, this Indian movie industry was continuing to create massive numbers of pieces each year, around 1000 annually.
Bollywood entertainment has become particularly known for its long dance sequences and singing numbers. In fact, it is well-known and accepted that most of the actors do not do their own voice work for the songs, but they lip-sync to songs that are sung by others. This has been changing recently as a few actors have been revealed as capable singers, but lip-syncing is still widely accepted.
Watched worldwide by an audience of 3 billion, the Bollywood film industry seems like it is here to stay. And the perfect way to get involved with the trend is to get ready to celebrate World Bollywood Day!