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Winterland Hasselt

Limburg's biggest winter happening on the Kolonel Dusartplein with a covered ice rink, giant ferris wheel, dozens of attractions and a free-access Christmas village, with the 18th edition opening 13 November 2026.

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Marketing angleinferred

Drive regional foot traffic and seasonal spending by positioning Winterland Hasselt as the must-visit winter destination for families and locals across Limburg.

Relevance 65high intent
  • 18-year tradition: celebrate Winterland's milestone edition with nostalgia and family memories
  • Ice rink + ferris wheel + free Christmas village: bundle the full winter experience in one location
  • Early-bird promotions for November opening: capture holiday planners before peak season
  • Behind-the-scenes setup content: build anticipation for the region's biggest winter event

Programmetypical · 2026 TBC

Winterland Hasselt is the most beautiful winter destination in Belgium. The 17th edition runs from Friday, November 14, 2025 to Sunday, January 4, 2026, offering 15,000 square meters of free winter fun featuring 30 attractions and 35 activities. Winterland Hasselt is one of the largest and most beloved winter events in Flanders. This year features an expanded Almhütte and a completely renovated 45-meter-high Ferris wheel with 38 enclosed gondolas for six persons each, offering an exceptional panoramic view over Hasselt and the entire winter event. [" The covered 1,000 m² ice rink next to the Grand Café is an absolute favorite ", " New 45-meter Ferris wheel with 38 enclosed gondolas offering exceptional panoramic views over Hasselt ", " Christmas Market with almost 100 participants, indoor ice rink, real House of Santa Claus, attractions and food & drink stands ", " Santa Parade on December 7, starting from Quartier Bleu at 4:30 PM through city centre with decorated floats ", " Expanded Almhütte with Austrian atmosphere, music and delicious treats ", " Cozy fire pits, exciting attractions, and street food stalls throughout the site "]

Part 1

[{"label": "Nov 14 (Preview Night)", "detail": " Official opening Preview Night "}, {"label": "Dec 7", "detail": " Santa Parade starting 4:30 PM from Quartier Bleu

Part 2

Santa & Mrs Claus on decorated float "}, {"label": "Dec 21", "detail": " Santa Run and breakfast with Santa family activities "}, {"label": "Dec 7–30", "detail": " House of Santa Claus open daily 12:00–20:00 "}, {"label": "Mondays (until mid-Dec)", "detail": " Hasselt Danst (dance event) in mirror tent

Part 3

Salsa Fiesta and country evenings with Robby Longo "}, {"label": "Weekends", "detail": " DJ Rikky provides atmosphere and music "}, {"label": "Dec 31", "detail": " New Year's Eve celebrations with fireworks and closing party "}]