Winter Glow (Wintergloed) Brugge
A free 3,5 km light-experience trail with ten installations that wrap medieval Bruges in winter glow, alongside ice skating and Christmas markets.
Position Winter Glow as a must-visit winter destination combining free cultural experiences with premium spending opportunities (markets, dining, hospitality).
- Stunning light-installation photography for Instagram/TikTok showcasing Bruges' medieval architecture illuminated
- Family-friendly winter itinerary: free light trail + ice skating + Christmas market shopping
- Influencer partnerships highlighting the romantic, Instagram-worthy glow experience for holiday travel planning
- Local business spotlights: hotels, restaurants, and market vendors capitalizing on the seasonal foot traffic
Winter Glow takes place Friday 20 November 2026 until Sunday 14 February 2027. A winter festival packed with fascinating experiences – that's what Winter Glow is all about. Starting in 2026, Winter Glow will introduce two new winter events. Expect a winter legend for Bruges and a brand‑new light and music spectacle. Winter Glow will also keep its well‑known highlights: ice skating with unique decor, a cosy winter bar, two Christmas markets, and shopping fun during the many shopping days filled with atmospheric lighting and Christmas decorations.
- Christmas markets run until 3 January 2027
- Site-specific light installation at an iconic Bruges building with immersive light experience accompanied by live music
- New winter legend project: an evolving artwork co-created by locals over three months in partnership with French street theatre company compagnie L'Homme debout
- Covered ice skating rink (525 m² with top-quality natural ice and transparent roof) in King Albert I Park with adjacent cosy winter bar in an alpine hut
- Two Christmas markets with different characters: traditional on Market Square
- craft and local products focus on Simon Stevinplein
- Car-free shopping days with atmospheric lighting throughout the city