Wine Days Festival in Armenia
The Wine Days Festival in Armenia is a lively celebration of the country's rich wine culture centered in the heart of Yerevan. For a few days, the city's streets buzz with excitement as local and international visitors gather to enjoy over 500 varieties of wine from Armenia's top producers.
Position your wine brand or travel experience as part of Armenia's fastest-growing cultural festival, reaching 120,000+ wine enthusiasts and international tourists in a single weekend.
- Spotlight Armenian winemakers: 70+ producers, 600+ varieties—the untold story of Caucasus wine country
- Festival-goer guides: What to taste, where to stay, how to experience Yerevan's Wine Days like a local
- Behind-the-scenes: How a 2017 startup event grew from 10K to 120K visitors in six years
- Culinary travel content: Wine + live music + food pairings—the complete sensory experience
The Yerevan Wine Days Festival began in 2017 and quickly became one of Armenia’s most anticipated annual events. Created by EventToura, it was designed to celebrate Armenia’s deep-rooted winemaking traditions while boosting tourism.
Initially featuring only 20 local winemakers and drawing around 10,000 visitors, it has since grown exponentially. Today, it hosts over 70 winemakers, showcases more than 600 types of wine, and attracts crowds of over 120,000 people, including many international tourists.
The festival transforms the streets of Yerevan—particularly Saryan, Tumanyan, and Moskovyan—into vibrant hubs of wine, food, and music. Visitors enjoy not only wine tastings but also live music, culinary pairings, and cultural performances.
It has become a significant cultural and economic event, helping to position Armenia as a key player in the global wine market while also promoting its heritage as one of the world’s oldest winemaking regions.