Wimbledon
Wimbledon stands out as one of the most iconic and prestigious tennis tournaments in the world. The event draws attention not only for the high level of competition but also for its rich traditions.
Centre Court 1:30 p.m.: Pegula vs. Gauff; No. 1 Court 1 p.m.: Sinner vs. Struff, Muchova vs. Osaka
Capitalize on Wimbledon's iconic traditions—strawberries & cream, all-white dress codes, and garden parties—to drive premium food, beverage, fashion, and hospitality sales during the tournament season.
- Strawberries & cream recipe videos and in-store promotions tied to match schedules
- Garden party hosting guides featuring premium spirits, linens, and outdoor décor
- Fashion/apparel campaigns around the all-white dress code tradition
- Hospitality packages (afternoon tea, viewing events) marketed to affluent sports fans and travelers
The Wimbledon Collection is designed within our Grounds by an in-house team of experts. Crafted with quality in mind, each item is distinctly, and perfectly, Wimbledon.
Amanda balled out this time around 😎🔥
A toast to tradition. In classic Wimbledon style.
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Neil Stokoe’s quietly powerful work places him among the notable post-war British painters who delved into the psychological complexities of human presence. A contemporary of both Francis Bacon and David Hockney, Stokoe studied alongside Hockney at the Royal College of Art in London between 1959 and
Campaign ideas7
- Partner with a rising tennis star or athlete as brand ambassador, featuring their journey and off-court story to build authentic emotional connections (e.g., Burberry with Jack Draper, Lancôme with Iga Świątek).
- Create a limited-edition product with Wimbledon-inspired branding — packaged tennis balls, branded cans, thematic merchandise — designed for collectibility and social shareability.
- Host an experiential pop-up or VIP hospitality suite during tournament week, transforming the space into an Instagram-worthy content playground for influencers and media (e.g., Stella Artois, Evian's hospitality activations).
- Launch a heritage-focused storytelling campaign that aligns with Wimbledon's tradition and values—emphasize craftsmanship, sustainability, or excellence through archival footage or cinematic narratives.
- Run a user-generated content campaign using a branded hashtag (#YourBrandWimbledon) encouraging fans to share outfit pics, match reactions, and courtside moments; curate and repost the best.
- Create a tactical cross-brand collaboration or cultural moment—e.g., matcha pop-up café, Wimbledon-themed bath bombs, or custom kit for a rising player (e.g., Gucci with Jannik Sinner).
- Sponsor creator content at scale—partner with 50–500+ micro and macro influencers to generate behind-the-scenes, fashion-focused, and lifestyle content (e.g., Ralph Lauren's 2.5M+ TikTok collab with Andrea Love).
Social angles6
- "The fashion on the court is just as iconic as the serves." Behind-the-scenes style moments from your brand at Wimbledon—showcase elegance, heritage, and the all-white aesthetic. #Wimbledon #TennisStyle #TheChampionships
- "Excellence is earned." Short-form video spotlighting your brand ambassador's journey to greatness—training clips, personal reflections, championship moments. Lean into inspiration and resilience. #Wimbledon #BrandAmbassador #TennisChampion
- "A moment of tradition." Archival or heritage-focused content celebrating timelessness, craftsmanship, and values alignment with Wimbledon (heritage, prestige, sustainability). #Heritage #WimbledonTradition #CraftedForGreatness
- Real-time match reactions & fan engagement: Witty, supportive comments on player performances, match highlights, and iconic courtside moments. Ride the emotional wave. #Wimbledon2025 #GameSetMatch
- "Limited. Collectible. Yours." Teaser and drop announcements for Wimbledon-exclusive merch, packaging, or product editions with countdown timers and scarcity messaging. #LimitedEdition #Wimbledon #DropAlert
- Influencer-led lifestyle & aesthetic content: Fashion creators sharing outfits, courtside vibes, strawberry & cream moments, queue culture, and the Wimbledon atmosphere. #Tenniscore #WimbledonAesthetic #LifestyleCreator
Ad copy starters6
“"Wimbledon: Where Tradition Meets Excellence." [Brand] honours the game. [Limited-edition collection] available now.”
“"Every serve tells a story. Meet [Athlete Name], our new [Brand] ambassador." Discover the journey behind greatness.”
“"The All-White Code. The All-Court Legacy." [Brand] outfits Wimbledon's finest. Shop the collection.”
“"Hydrate Like a Champion." [Brand] partners with Wimbledon to keep you refreshed, summer after summer.”
“"This summer, play like you're on grass." [Brand] brings Wimbledon heritage to your everyday.”
“"4.7 Billion moments of brilliance." Join the conversation. [Brand] at Wimbledon 2025.”
Tips4
- DO: Respect Wimbledon's tone and values—subtlety, elegance, and restraint win over loud promotional tactics. Brands that align with heritage and the all-white aesthetic perform best. DON'T: Oversaturate with ads; Wimbledon restricts traditional advertising, so brands must earn visibility through partnerships and influencer storytelling.
- DO: Activate influencers and micro-creators en masse (100–3,000+ creators across tiers) to generate diverse content and reach. Stella Artois, Ralph Lauren, and Gucci ran campaigns with 500–3,600+ creator partnerships. DON'T: Rely on a single athlete or celebrity; distribute partnerships across rising stars and established names.
- DO: Plan for massive content volume and real-time agility. Wimbledon generates 4.7B Instagram impressions and requires 1,000+ posts across platforms in 2 weeks. Have a content machine ready. DON'T: Create content in isolation; integrate photographers, videographers, and editors into your team pre-event.
- DO: Tap food & beverage, fashion, and luxury verticals—they generated the highest EMV in 2025 (Stella Artois, Lavazza, Ralph Lauren, Rolex). DON'T: Launch in categories with weak Wimbledon heritage unless you can justify cultural relevance (e.g., sustainability, wellness, or innovation).
Wimbledon, the oldest and most prestigious tennis tournament in the world, first took place in 1877. It was organized by The All England Croquet and Lawn Tennis Club, which aimed to promote the new sport of lawn tennis.
The inaugural event was a modest affair, with just 22 male participants and around 200 spectators. The final match was held on a single grass court in Wimbledon, a suburb of London.
Over the years, Wimbledon evolved into a global sporting event. In 1884, the tournament expanded to include women’s singles and men’s doubles, marking a significant step in its development.
The tournament’s traditions, such as the strict all-white dress code and play on meticulously maintained grass courts, have remained unchanged, adding to its unique charm. These customs, along with the involvement of the British Royal Family, have helped maintain Wimbledon’s status as a symbol of excellence in tennis.
Wimbledon consistently attracts the world’s top players, making it a highlight of the tennis calendar. Its combination of historical significance, strict traditions, and royal patronage has ensured that Wimbledon remains a beloved and revered tournament in the world of sports.
Serve Up Some Strawberries and Cream
What better way to celebrate Wimbledon than with the tournament’s most famous treat? Grab some fresh, juicy strawberries, add a dollop of cream, and enjoy this simple yet delicious snack. It’s practically the official dish of the event. Whether watching a match or just soaking in the atmosphere, this classic combo is a must.
Host a Wimbledon-themed Garden Party
Turn your backyard into a mini Wimbledon! Set up a screen to watch the matches, decorate with tennis-themed items, and don’t forget to serve Pimm’s. Add a touch of elegance by asking guests to dress in white, just like the players. It’s the perfect way to bring the spirit of Wimbledon to your home.
Try Your Hand at Lawn Tennis
Why not get active and play a little tennis yourself? Find a local court, gather some friends, and enjoy a friendly match. Grass courts might be hard to come by, but any surface will do for a bit of fun. Channel your inner Federer or Serena and see who comes out on top!
Sip on Pimm’s and Lemonade
No Wimbledon celebration is complete without a refreshing glass of Pimm’s and lemonade. This fruity, gin-based cocktail is as much a part of the tournament as the tennis itself. Mix it up with plenty of fresh fruit and sip away as you cheer for your favorite players.
Get Crafty with Wimbledon Decorations
Unleash your creative side and make some Wimbledon-themed decorations. Bunting in the tournament’s colors, tennis ball centerpieces, and handmade signs will bring the spirit of Wimbledon into your home. Whether hosting a party or watching solo, these little touches add a festive vibe.
Have a Wimbledon Trivia Night
Test your knowledge of Wimbledon with a fun trivia night. Prepare questions about the tournament’s history, famous players, and quirky traditions. Challenge your friends and see who knows the most about this iconic event. The winner gets extra strawberries and cream!