Whole Grains Month
Discover nature's wholesome gems, packed with nourishment and goodness. Incorporating them into meals fuels a healthy lifestyle, keeping energy levels soaring!
Position whole grain products as accessible, easy swaps that deliver measurable health benefits—lower cholesterol, better blood sugar control, and sustained energy—to drive September sales and habit formation.
- Simple Swaps Challenge: Replace white rice/bread with whole grain versions—track energy and digestion improvements over 30 days
- Heart Health Hero: Highlight how oatmeal, quinoa, and brown rice fight bad cholesterol and support cardiovascular wellness
- Weight Control Win: Show how whole grains keep you fuller longer, reducing snacking and supporting weight management goals
- Label-Reading 101: Educate consumers on spotting 'whole grain' claims vs. marketing tricks—build trust and repeat purchases
Whole Grains Month was established in 2007 with the backing of the Whole Grains Council in the USA. The idea is that taking 30 days at the beginning of autumn dedicated to eating more servings of whole grains each day is a perfect way to create new and healthier eating habits.
Many whole grains come from the same plants that most people normally eat, but they are not as processed.
This way, all of the parts of the grain are included and the products made from it are much healthier. Whole wheat flour, brown rice, oatmeal and even popcorn are all whole grain foods. Others that are perhaps becoming more popular are quinoa, barley, and cracked wheat.
Eat More Whole Grains
While some types of whole grains might require incorporating new recipes into the family meal plan, others can be accomplished through some simple substitutes. For instance, white rice can easily be replaced with brown rice for a super easy serving of whole grains. Whole-wheat tortillas, whole-wheat breads and whole wheat pastas are also a simple exchange. Just read the labels carefully and then get ready to enjoy some delicious whole grains! Learn Some Benefits of Whole GrainsThose who are interested in learning more about this important food in celebration of Whole Grains Month can talk to a dietician or other medical professional and also do some online research. Get started with some of these benefits – and don’t forget to share them with friends and family! Whole grains can help lower bad cholesterolOatmeal, quinoa, brown rice and many others can help to keep the heart healthy by fighting off bad cholesterol, and also raising the levels of good cholesterol. Whole grains can lower insulin levelsThose who struggle with diabetes or pre-diabetes can benefit from these grains to keep blood sugar levels in check. Whole grains can help with weight controlInstead of eating a lot of empty calories, starting with whole grains first can help a person to feel full and minimize snacking.Whole grains are high in fiberThose who eat high fiber diets have been shown to have reduced risk of heart disease, stroke, type 2 diabetes and even certain types of cancer.
Access Some Whole Grains Day Resources
Teachers, parents, doctors, dieticians and others who are interested in sharing more about Whole Grains Month can get access to a variety of resources and activities on the Whole Grains Council website. Have tons of fun with printables, videos, games and even a delightful song about whole grains!