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Werchter Boutique

One-day curated festival at the Werchter site headlined by major pop acts.

45
Marketing angleinferred

Leverage a curated one-day festival moment to drive ticket sales, merchandise, and experiential partnerships with music and lifestyle brands targeting younger demographics.

Relevance 45medium intent
  • Behind-the-scenes artist prep and stage setup content
  • Fan countdown and lineup reveal campaigns
  • Festival day live social coverage and UGC amplification
  • Post-event highlight reels and artist interview content
Programme

Werchter Boutique takes place on Saturday 27 June 2026 at Festivalpark Werchter and brings the best of pop music to an open-air venue. On the Main Stage, artists provide high-quality entertainment to enthrall large crowds, with dancing, singing, and fun throughout the day until night. It is a one-day event, usually organized prior to the Rock Werchter festival.

Line-up
Emmy d'ArcRoxy DekkerJames ArthurPommelien ThijsMikaPitbullKaty Perry

12:15 PM – 12:45 PM

Emmy d'Arc (opening)

1:15 PM – 1:50 PM

Roxy Dekker

2:30 PM – 3:30 PM

James Arthur

4:10 PM – 5:10 PM

Pommelien Thijs

5:50 PM – 6:50 PM

Mika

7:45 PM – 9:00 PM

Pitbull

10:00 PM – 11:30 PM

Katy Perry (headliner)

  • Day-long pop celebration with global headliners Katy Perry and Pitbull
  • Diverse lineup spanning emerging talent (Emmy d'Arc, Roxy Dekker) to established stars (James Arthur, Mika, Pommelien Thijs)
  • Open-air festival atmosphere with high-energy performances and singalong moments
  • Cashless payment via 'Coins' digital currency (3.90 EUR per coin)
  • Camping available (tent-only); free water stations throughout grounds
  • All-ages event with accessibility features including wheelchair access