day · fixed · day 290 of 365
Wear Something Gaudy Day
Get garish and be brilliant in your gaudiest, poorest taste in fashion. Clashing colors, appalling patterns, and abominable accessories will draw all eyes to you.
Marketing angleinferred
Celebrate intentional bad taste with a tongue-in-cheek campaign that drives engagement through humor and encourages customers to mix-and-match bold, clashing pieces from inventory.
- #WearSomethingGaudy outfit challenge: post your most clashing color combos for a chance to win
- Throwback to '70s Three's Company style—raid your closet for the most outrageous pattern clash
- Gaudy styling tips: how to break every fashion rule and own it
- Partner with fashion influencers to create intentionally 'bad' outfit tutorials
History
In the 1970’s the hit TV Comedy “Three’s Company” we were introduced to a character by the name of Larry Dallas. It was from this character that we first were told that Wear Something Gaudy Day was something to be celebrated, and were given a fantastic example of how. Ever since then, people have been celebrating Wear Something Gaudy day with a complete lack of style and fashion!