We Jump The World Day
Parkour is an art form devoted to pushing the limits of the body and interacting directly with the world around you. Learn how on We Jump the World Day.
Activate the global parkour community and urban fitness enthusiasts with a coordinated movement challenge that drives brand visibility and community engagement around April.
- Global parkour challenge: share your April jump with #WeJumpTheWorld
- Parkour gear spotlight: equip athletes for their best moves
- Behind-the-scenes: how parkour athletes train year-round
- Community spotlight: feature local parkour crews and their stories
We Jump The World Day has a fascinating history that traces back to the origins of parkour itself. This special day was launched in 2016 by Team Farang, a clothing line that is passionate about parkour.
Their goal was simple yet inspiring: to get people worldwide to practice parkour together on the same day—this initiative aimed to foster a sense of belonging and community among parkour enthusiasts globally.
The roots of parkour, the core of We Jump The World Day, stretch back to the 1990s in the suburbs of Paris, France.
Here, David Belle, influenced by his father’s teachings and military obstacle training, began to develop what would become known as parkour. This discipline emphasizes moving from one point to another in a complex environment, using the most efficient movements possible.
Parkour quickly caught the world’s attention, thanks in part to its depiction in movies and its adoption by sporting events. This exposure helped to build a global community of practitioners who share a passion for overcoming obstacles.
Both highlight the unique aspects of We Jump The World Day, from its inception as a parkour-inspired clothing brand to its celebration of parkour’s philosophy and its ability to change lives.
This day is not just about physical movement. It’s a celebration of freedom, creativity, and the community spirit that parkour embodies.