theMarketing Calendar
Log inSign up
← All days
day · floating · Sint-Niklaas (Grote Markt Sint-Niklaas) BE

Vredefeesten Sint-Niklaas

A free city festival on Belgium's largest market square featuring a hot-air balloon festival, concerts, a world market and funfair on the first weekend of September.

ⓘ Recurring event. The 2026 date is the usual window; confirm the exact date closer to the event.

45
Marketing angleinferred

Promote local and regional tourism, hospitality, and retail partnerships around a free, family-friendly festival weekend featuring unique attractions like hot-air balloons and world market vendors.

Relevance 45medium intent
  • Hot-air balloon festival photo ops and aerial experience content
  • World market vendor spotlights and cultural food discovery
  • Family day-trip planning guides for the first September weekend
  • Local business partnerships and sponsorship opportunities

Programme

Vredefeesten (Peace Festivities) is the top event in Sint-Niklaas. Every year in the first weekend of September, numerous colourful hot-air balloons rise into the air—a renowned balloon happening and the only one in the world with an ascent area in a city centre. The 2026 edition runs from Friday 4 to Sunday 6 September, featuring music, balloons, experiences and encounters.

Line-up
Hooverphonic (Saturday 5 September, Villa Pace)Friday 4 September 2026
  • Around 40 regular balloons and ten special shapes ascend into the sky
  • Hooverphonic confirmed as first headliner on Saturday 5 September at Villa Pace
  • Concerts, street animation, world market, Balloon Run, workshops on the Urbanplein, fairground and more
  • Six stages with different music styles, world market with cuisines from around the world, spectacular fireworks display and nostalgic fairground
  • All concerts are completely free with no reservation required
  • Special meet-and-greet workshops for kids on Friday 4 September to discover hot-air balloons, led by reporter Jelle Mels

Marketing playbookideas