Veganuary
A time to try something new — plant-based eating can be both delicious and healthy. Join the fun and embrace a compassionate lifestyle!
Capitalize on New Year's resolution momentum by positioning plant-based products and services as accessible, delicious entry points for January pledgers.
- 7-day vegan meal prep challenge to kickstart Veganuary
- Before/after customer stories: How plant-based eating transformed their health
- Partner with micro-influencers to showcase easy vegan swaps for everyday meals
- Flash promotions on vegan staples and meat alternatives during peak signup week
Veganuary was launched in the UK in January 2014 by vegan founders Jane and Matthew, who quite simply want to see a vegan world. Like any mission, Jane and Matthew knew that they needed to start somewhere and that one of the biggest barriers to veganism was a simple lack of awareness.
This event was started as an attempt to change public opinion on veganism and to provide advice and support to those looking to transition. Held in January, the event is perfectly located to attract those making their New Year’s resolutions and is now one of the more popular New Year’s pledges.
Over the years since its first celebration in 2014, the event has grown and expanded overseas and is now followed all over the world, sparking considerable change in the vegan-food market and encouraging more food-brands to come out with vegan alternatives to their animal-based products. Growing from strength to strength each year, there are now more vegans on earth than ever, so there’s never been a better time to get on board.