day · fixed
US Presidential Election
Presidentsverkiezingen USA is a sports observed in many countries.
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Marketing angleinferred
Leverage the heightened civic engagement and media consumption during US Presidential Election cycles to drive awareness, voter participation initiatives, and brand alignment with democratic values.
- Get Out the Vote: Partner with civic organizations to amplify voter registration and turnout messaging
- Election Night Coverage: Real-time social media engagement and live-streamed commentary to capture peak audience attention
- Post-Election Analysis: Thought leadership content on policy implications and business impact for professional audiences
- Nonpartisan Civic Engagement: Sponsor debates, forums, or educational content that encourages informed participation
Marketing playbookideas
Campaign ideas8
- Create nonpartisan 'get out the vote' merchandise (t-shirts, hoodies, pyjamas with 'Vote' messaging) and donate 20-30% of proceeds to voter registration nonprofits like Vote.org or I Am a Voter
- Launch a branded merchandise line aligned with your core values (sustainability, women's empowerment, social justice) paired with voter mobilization resources
- Build a 'voting hub' on your website with one-click voter registration links, polling location finders, and election date reminders
- Run employee voting initiatives: give staff time off to vote, highlight their participation on social, and encourage peer voting through internal campaigns
- Partner with nonpartisan organizations (When We All Vote, Time to Vote) for co-branded content and amplification without appearing partisan
- Create fun, neutral brand-specific elections (voting on product flavors, colors, features) as engagement hooks during election season to stay visible without political messaging
- Launch influencer/celebrity partnerships that emphasize voting access and civic duty while reinforcing your existing brand values (not new political positions)
- Develop in-store voter registration events and educational kiosks—turn retail locations into civic engagement hubs
Social angles6
- Neutral voting reminder content: 'Election Day is tomorrow—make sure you know where your polling place is. Find yours at [link]' #VoteReady #Elections2024
- Behind-the-scenes: Employee voting stories and how-to guides for registration, early voting, mail-in ballots #VotingIsMade
- Product tie-in without partisanship: 'Every [product] purchase supports voter registration at [nonprofit partner]' #CivicAction #YouVoteCounts
- Highlight nonpartisan values: 'We believe every voice matters. Register to vote today. [Link]' #DemocracyMatters #YourVoteMatters
- Call-to-action on logistics: 'Unsure about where to vote? Check polling hours, request an absentee ballot, or pre-register here' #VotingInfo #Election2024
- Celebrate voting milestones (if applicable): Share employee voting photos, voter registration numbers your org drove, or partner org impact stats #VotingMatters
Ad copy starters5
“'You Can't Stop Our Voice'—Nike's 2020 campaign (sports stars + VOTE shirts, though less active in 2024)”
“'Run to Vote'—Under Armour's digital campaign encouraging voter registration via website resources”
“'Vote First, Drink Second'—Absolut Vodka's employee-centric ad + paid time off messaging”
“'Future Voter' and 'Vote'—Petite Plume's embroidered pajamas for kids, staying apolitical while engaging families”
“'You've Got the Power'—Reformation's Monica Lewinsky workwear campaign with Vote.org donation tie-in”
Tips4
- DO stay nonpartisan and neutral—focus on 'get out to vote' for everyone, not who to vote for. Brands like Petite Plume and Away succeeded by emphasizing civic participation regardless of party.
- DON'T assume your audience wants political messaging. Skip explicit voter persuasion; stick to voter access, registration, and logistics. In 2024, many major brands went silent on politics due to divisiveness.
- DO align election engagement with existing brand pillars. If you champion women's empowerment (Reformation) or sustainability (Patagonia), tie voting to those values, not vice versa.
- DON'T flood email/SMS during election season—audiences are already oversaturated with political messages. Be strategic on timing and frequency to cut through noise.